{"id":3195,"date":"2022-03-29T16:36:04","date_gmt":"2022-03-29T14:36:04","guid":{"rendered":"https:\/\/www.logicommerce.com\/?p=3195"},"modified":"2023-07-18T12:53:09","modified_gmt":"2023-07-18T10:53:09","slug":"sustainability-ecommerce","status":"publish","type":"post","link":"https:\/\/www.logicommerce.com\/blog\/sustainability-ecommerce\/","title":{"rendered":"The importance of sustainability in eCommerce"},"content":{"rendered":"\n
Sustainability is a concept that is increasingly gaining momentum in eCommerce. Most organizations are trying to reduce the environmental impact they cause to become more sustainable brands, improve their image in the eyes of consumers and other organizations, and create environmental awareness.<\/p>\n\n\n\n
However, the real reason why many brands have decided to incorporate sustainability into their business model is the new habits that their consumers and new potential customers are showing. They increasingly demand sustainability and generally, people tend to choose brands that minimize environmental impact and offer sustainable products. In addition, eCommerce is expected to commit to more sustainable production, manufacturing, management, and distribution processes, where the aim is to reduce CO2 emissions for each produced product.<\/p>\n\n\n\n
With the increase of environmental awareness, the term \"greenwashing\" appeared and is referring to those companies that pretend to sell a sustainable business model when in reality they are not. Many organizations present their products as \u201cenvironmentally friendly\u201d, but at the same time, they are carrying out bad practices on them. In many occasions, sustainability is used to impact the consumer with a more positive image and thus increase its reputation, but once the customer is aware of the deception, an opposite effect is achieved. It\u2019s a concept that should definitely be avoided if you really wish to achieve a positive impact on the consumer.<\/p>\n\n\n\n