{"id":5164,"date":"2023-06-29T09:00:00","date_gmt":"2023-06-29T07:00:00","guid":{"rendered":"https:\/\/www.logicommerce.com\/?p=5164"},"modified":"2023-07-19T09:17:22","modified_gmt":"2023-07-19T07:17:22","slug":"google-analytics-4","status":"publish","type":"post","link":"https:\/\/www.logicommerce.com\/blog\/google-analytics-4\/","title":{"rendered":"Google Analytics 4: The new version for eCommerce"},"content":{"rendered":"\n
Google presents one of the most significant changes in a long time: Google Analytics 4, so if you have not yet migrated your Google Universal Analytics, you should do it now.<\/p>\n\n\n\n
As of July 1, Google Universal Analytics will no longer be available, so you will no longer receive data from this old version. We recommend you start migrating to Google Analytics 4 to continue receiving data in the LogiCommerce dashboard.<\/p>\n\n\n\n
In this article we explain what this new version is due to and what benefits it will offer to the eCommerce sector.<\/p>\n\n\n\n
It is the evolution of Google Analytics Universal. Unlike the previous version, and instead of focusing exclusively on page views, Google Analytics 4 is event-driven, so it focuses on user interaction with the website, and offers a more complete view. This means you can monitor all user actions on your site, such as clicks, scrolls, dwell time, purchases and more.<\/p>\n\n\n\n