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How to use customer testimonials to build trust in your eCommerce platform

29/06/2023
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Trust is a crucial factor in any eCommerce platform. Customers need to feel confident when making an online purchase, and that's why testimonials from other shoppers can make all the difference for your business. Customer Testimonials are not only effective in building trust, but also in increasing sales.

Here are some tips for utilizing customer testimonials to establish trust on your eCommerce platform:

Use an appealing design

Testimonials should be easily readable and well-organized, allowing potential customers to find them quickly. Use an appealing design with a legible font and a contrasting background. To achieve this, there are certain guidelines that you can follow.

  • Place testimonials in a prominent section of the page, such as near the "Comments" or "Testimonials" section.
  • Use a clear and easy-to-read font with an appropriate size that is not too small.
  • Use a background color that contrasts with the text to make it stand out. Avoid using bright colors that could divert the customer's attention.
  • Use a format that facilitates easy readability for each testimonial, such as a bulleted list or a carousel that enables the display of multiple testimonials.
  • To enhance the credibility of each testimonial and provide visual support for the discussed topic, it is recommended to include a relevant photo or image alongside it.
  • Consider using icons or emoticons to emphasize the most positive aspects of each testimonial, such as the product's quality or the delivery speed.

Include diverse testimonials

Incorporating diverse testimonials on your eCommerce platform is crucial for establishing trust with potential customers. Having a variety of testimonials will enable customers to gain different perspectives on your business, which can help them make a more informed purchasing decision.

Here are some ideas for the types of testimonials you can include:

  • Testimonials that highlight the quality of the product can come from satisfied customers who have purchased the product and can attest to its superior quality, durability, or any other feature that sets it apart from similar products.
  • Testimonials about customer service can be provided by customers who encountered issues with their purchase or shipment but received exceptional customer service and are satisfied with the outcome.
  • Testimonials that focus on the shipping or return process can be very helpful for customers who have questions about how the platform's shipping or return process works. By including testimonials from customers who have undergone these processes, you can demonstrate to them that the process is easy and hassle-free.
  • Testimonials Highlighting Fast Shipping: If your platform is known for its speedy shipping, make sure to include testimonials that highlight this feature. Customers highly value fast shipping, particularly when they require the product urgently.
  • Testimonials that highlight value for money: If your products are competitively priced, it is important to include testimonials that emphasize this aspect. This will help customers see that you offer quality products at reasonable prices.
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Incorporate Images and Videos

Incorporating images and videos can significantly enhance the impact of customer testimonials on your eCommerce platform. Visual elements can add more life and credibility to testimonials. They allow customers to see the products or services being discussed with their own eyes, enhancing their trust in the testimonial.

Here are some ideas on how to incorporate images and videos into your testimonials:

  • Including Product Images: If you have a testimonial that highlights the quality of a product, it is recommended to include an image of the product. This allows customers to see the product and can enhance their understanding and interest in the product. By doing so, customers will have a better visualization of the product and a clearer understanding of what they are purchasing.
  • Accompany testimonials with images of satisfied customers. If you have testimonials that speak highly of your customer service or return process, consider including images of satisfied customers. This will allow potential customers to see that these are real people who have had a positive experience with your platform.
  • Request video testimonials from happy customers: If you have customers who are exceptionally pleased with their purchase, consider asking them to submit a video testimonial raving about your platform. Video testimonials can be incredibly powerful, as potential customers can watch another person speak highly of your business in a direct and compelling way.
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Please verify that they are authentic

Customers want to know that testimonials are authentic. Make sure that your testimonials are authentic and originate from verified customers. You should always verify that testimonials are genuine and not fabricated.

When writing a testimonial, it is recommended to include the client's full name whenever possible. This will enhance your credibility, and other customers will be able to see that you are referring to real people.

Here are some suggestions for verifying the authenticity of testimonials:

  • Obtain client authorization: Prior to publishing a testimonial, it is important to obtain the client's authorization to do so. By doing so, you will be able to verify that the purchaser on your platform is a real person.
  • Verify the information: Contact the customer and confirm the accuracy of the information provided in the testimonial. When seeking to verify the authenticity of a testimonial, it is important to ask the customer about the product they purchased, the shipping process, and any other relevant details.
  • Use Verification Tools: Online tools are available to help you verify whether a photo or video has been manipulated. Use these tools to verify the authenticity of the images that accompany the testimonials.
  • Allow for public comments: Allowing customers to write public comments on your website can help you verify the authenticity of the testimonials. Negative comments can also be valuable as they demonstrate transparency on your platform and indicate that you are not concealing any information.
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