As we all know, the lives of millions of people changed because of COVID-19, and it caused an enormous financial impact on most businesses. We had to adapt to a new normal and a new scenario that presented great challenges for most companies.
During large part of the pandemic, shops had to close and the only option was to make purchases online. Therefore, the solution for many of those businesses that at that time didn’t sell online, was to create their eCommerce and those businesses that already had their eCommerce, enhanced it even more to get the most out of their online sales.
Since so many physical stores were forced to (temporarily) close because of COVID-19, consumers that usually made their purchases in those physical stores were basically given no other choice than to purchase products online. In fact, eCommerce grew more than 20% in 2020, and this means that in just ten years, the eCommerce sector in Spain evolved from 0.7% to 7.4% of total sales. As you can see, there has been a real growth in this sector that will continue to increase in the coming years and that we can already consider as the future of business success.
In addition, the concept of customer experience is one of the fundamental aspects when deciding to purchase in one online store or another. During the pandemic the concept gained more importance, so e-retailers decided to devote more time to improve the customer experience by reducing the rate of abandoned carts and/or by increasing the conversion rate. Customer needs are changing, new trends are emerging, and different concepts will appear in the future. That’s why it’s so important to adapt at the same rhythm as the sector evolves.
The new era of eCommerce has introduced challenges and a lot of brands struggle to keep up with all these trends and demands from their consumers. With a headless solution, companies achieve greater flexibility and freedom in the process of customizing and managing eCommerce.
Headless eCommerce is the separation of the Front-End (the Storefront) and the Back-End (web development part) of an eCommerce by putting an application programming interface (API) between them that manages the exchange of data on demand. For example, when a user made a purchase in your eCommerce, the Front-End makes a call to the Back-End via API to request the information on the Order Status.
Having the “head” (Front-End) decoupled from the “body” (Back-End) means that both parts can work independently from each other. In other words, changes can be made in the Front-End without affecting the Back-End which allows greater customization across all sales channels.
· Personalization. It's easier to personalize user experiences in your online store from any platform.
· Competitiveness. It allows for faster adaptation to customer and market requirements
· Consistency. The user experience connects to all branded devices.
· Agility. It generates better shopping experiences and more tailored to customer needs
· Omnichannel. Unified experience sending content to all eCommerce channels.
· Innovation. It allows experimenting with new and future market trends.
· Scalability. It allows Front-End and Back-End to be scaled individually, thus reducing operational costs.
· Optimization. To increase business performance.
· Integration. It enables seamless integrations with other systems or platforms such as marketing tools, ERP, or CRM.
· Upgrades. They are faster and do not affect the functionality of the system.
· Security. Content is sent via APIs and is generally a more secure method.
· Load time. Content is delivered to the website faster.
In the architecture of a traditional eCommerce platform, the Front-End and Back-End go hand-in-hand and are within a single system that allows you to manage and publish content. Flexibility and customization are limited, and these platforms are only available in webpage format (sometimes in native mobile apps), so they are not ready for the IoT era.
Headless eCommerce decouples the Front-End from the Back-End offering more flexibility and customization across any channel such as Alexa Skills, digital signage, or progressive web APP without compromising performance. Content can be updated easier across all channels without disrupting the Back-End. It allows developers to create a unique and personalized customer experience from scratch.
In most articles, it is highlighted that there exist many differences between Headless Commerce Platforms and Traditional Commerce Platforms. However, the truth is that many of the things that Headless Commerce allows you to do, are also possible with a traditional commerce platform. The main difference between both is that traditional eCommerce is more time-consuming, not as flexible and comes with the risk that making changes affect not only Front-end processes, but also Back-end processes.
These can be decisive aspects when choosing which platform model to work with because businesses that want to keep up with market trends will probably adopt a Headless eCommerce software where limitations are practically non-existent.
LogiCommerce is the Headless eCommerce platform that creates unique customer experiences on any device through a set of high-end functionalities, with high efficiency and full scalability.
The Headless platform provides total control on the Front-End for a unique customer experience with robust and reliable technology in every channel from highly customized PHP, react.js, angular, or any other new technology to integrate the most complex designs with high precision.
Headless eCommerce is a more flexible solution for those brands that have the goal of growing with profitable and more personalized strategies. It is the future of eCommerce.
With this concept, greater flexibility, adaptability, competitiveness and personalization are achieved, and content can be delivered to multiple channels allowing you to focus on omnichannel customer experiences and on maximizing the potential of your eCommerce.
Find out how the LogiCommerce Experts network can help you in the transition of your eCommerce towards a Headless architecture.