The Omnichannel Experience is a strategy based on using multiple communication channels (online and offline) to provide the consumer a unified and unique shopping experience throughout the Customer Journey on any channel and device.
The main difference between both concepts is that, in a Multichannel Experience, channels are not connected to each other and you follow different strategies for each channel, and in an Omnichannel Experience, you can focus on unifying all your channels to improve the experience of your customers.
Synchronizing multiple sales channels can be a complex task, but with a Headless architecture, implementing an omnichannel approach can be significantly simplified thanks to its flexibility, agility and customization capabilities across all the touchpoints between an eCommerce and its users.
By decoupling the Front-end from the Back-end, you can connect several Front-ends to the same Back-end, to centralize all the data and information of your online store, and send it to multiple channels simultaneously, such as your eCommerce web Front-end, App, Mobile Front-end, Social Commerce, IoT, etc.
The main benefits are the bidirectional interaction to improve the communication between your customer and your brand, and also, to favor a more fluid and connected shopping experience that will help you to increase the conversion rate of your eCommerce.