Marketing

Post-Christmas sales strategies: How to maintain sales into the New Year

26/11/2024

The holiday season is undoubtedly one of the most lucrative times for retailers, but it shouldn’t be the only one....

How to automatically ceate your hreflang tags with LogiCommerce

05/11/2024

In the world of international eCommerce, implementing hreflang tags correctly is essential for appearing in search results across different countries...

Email marketing strategies to reactivate inactive customers

31/10/2024

In any eCommerce business, there’s a segment of customers who, for various reasons, stop interacting and making purchases. However, these...

Advanced Cross-selling and Up-selling techniques for eCommerce

24/10/2024

Cross-selling and up-selling are two of the most effective techniques to increase the value of each order in an online...

Social Proof: The power of reviews and testimonials in online conversion

22/10/2024

The growth of eCommerce has led to greater reliance on digital trust when making purchases. In this scenario, social proof...

The evolution of shoppable content: Transforming content into sales

16/10/2024

One of the most powerful trends in recent years has been the growth of shoppable content. This approach, which turns...

Generate a product feed in minutes with LogiCommerce: Complete guide

08/10/2024

Creating and managing product feeds is a crucial task for any eCommerce that wants to expand its presence across multiple...

The impact of generative AI on personalization in eCommerce

25/09/2024

Personalization has evolved from being a mere competitive advantage to an absolute necessity. Today’s consumers expect tailored experiences that meet...

Preparing your eCommerce for Black Friday: Strategies and trends for 2024

19/09/2024

Black Friday, one of the most important shopping events globally, is just around the corner. Each year, millions of consumers...

Customer segmentation: How to personalize your offer to drive eCommerce growth

03/09/2024

In an increasingly competitive eCommerce environment, the ability to understand and meet the specific needs of your customers is a...

Content marketing strategies to drive eCommerce traffic and conversions

16/07/2024

In the competitive world of eCommerce, content marketing has become an essential tool for engaging customers, building trust and increasing...

Internationalization strategies in eCommerce: How to expand your business globally

02/05/2024

Would you like to know how to expand your eCommerce business to other markets? In the digital age, internationalization has...

eCommerce strategies for Generation Z: How to attract the next generation of online shoppers.

01/05/2024

Generation Z, comprised of those born roughly between the mid-1990s and mid-2010s, is emerging as a dominant force in the...

eCommerce marketing strategies for the educational toys and games industry.

26/04/2024

The educational toys and games industry has experienced significant growth in eCommerce, with an increase in demand for products that...

The impact of tokenization on eCommerce transaction security

24/04/2024

In the world of eCommerce, transaction security is a priority for both merchants and consumers.Tokenization has emerged as a powerful...

eCommerce strategies for the construction sector and the sale of materials online

23/04/2024

The construction sector has undergone a significant transformation in recent years, especially with regard to the sale of building materials...

How to optimize your online store checkout page to increase conversions

19/04/2024

The checkout page is the last crucial step in the online shopping process, and its design and performance can have...

eCommerce in the music industry: Selling vinyl, instruments and collectibles

18/04/2024

ECommerce has revolutionized the way we buy and sell products around the world, and the music industry is no exception....

How to design an effective homepage for your online store

17/04/2024

Designing an effective homepage for your online store is essential to capture the attention of visitors, guide them through the...

The impact of music and sound on the online shopping experience: Audio branding strategies.

16/04/2024

In an increasingly digitized world, where online shopping has become a fundamental part of our daily routine, brands are constantly...

How to measure and improve the conversion rate at each stage of the online sales funnel.

12/04/2024

The online sales funnel is a visual representation of the process a potential customer goes through from discovery of a...

eCommerce Strategies in the world of extreme sports and outdoor adventures

11/04/2024

Extreme sports and outdoor adventures are more than just physical activities; they represent a lifestyle for many adrenaline and nature...

eCommerce marketing strategies for generation X: How to attract and retain this group

10/04/2024

Generation X, born between the years 1965 and 1980, has emerged as a crucial demographic for eCommerce marketing strategies. Although...

Digital transformation in education: The rise of eCommerce in online courses and digital resources.

09/04/2024

In the last five years, education has experienced an unprecedented digital revolution. The emergence and rapid expansion of eCommerce in...

Unlocking the secrets of eCommerce success

05/04/2024

In the eCommerce sector, where speed and customer satisfaction are the order of the day, supply chain management stands as...

The importance of eCommerce expert opinions: building trust in your brand

04/04/2024

According to expert opinions, in the competitive world of eCommerce, consumer trust is an invaluable asset. From the convenience of...

Advanced Promotions Management in LogiCommerce: Increase your sales

31/03/2024

LogiCommerce is a Headless eCommerce platform that allows you to manage your promotions in an advanced way to increase your...

eCommerce Strategies for the Customized Products Market: Creating Unique Experiences

28/03/2024

The customized products market is experiencing significant growth in the eCommerce era. Consumers are increasingly seeking unique and personalized products...

How to create engaging multimedia content for eCommerce: Videos, infographics, and more

22/03/2024

In the competitive world of eCommerce, creating engaging multimedia content is essential to capture the attention of customers and stand...

Upselling and cross-selling strategies based on artificial intelligence in eCommerce

21/03/2024

The ability to increase the value of each transaction is essential to maximize revenue and profitability. Two key strategies to...

Online advertising strategies for eCommerce: Google Ads vs. LinkedIn Ads

19/03/2024

In the world of eCommerce, online advertising plays a crucial role in attracting qualified traffic and converting it into customers....

Warehouse automation and the rise of it in eCommerce: Improvements in inventory management

15/03/2024

Warehouse automation has experienced exponential growth in the eCommerce industry in recent years. As online stores seek ways to improve...

10 online shopping trends for 2024: The future of eCommerce

14/03/2024

The world of eCommerce is constantly evolving, and each year brings new trends and significant changes in the way we...

Automated email marketing strategies for lead nurturing in eCommerce

13/03/2024

Automated email marketing is a powerful tool in the world of eCommerce. It allows companies not only to stay in...

How to use data analysis to predict buying trends in eCommerce

12/03/2024

Data analysis has become an essential component of success in eCommerce. Companies that leverage data can gain valuable insights into...

Real-time pricing strategies in eCommerce: Adjusting prices according to demand

08/03/2024

Competition in the world of eCommerce is fierce, and online retailers are seeking innovative ways to maximize their profits and...

The impact of virtual reality on the future of eCommerce: Immersive shopping experiences

07/03/2024

Virtual reality (VR) has ceased to be a futuristic technology and is becoming a fundamental tool for present and future...

Social media online store: how to drive traffic and sales

06/03/2024

Social media has become an essential component of online marketing and is a powerful tool for driving traffic and sales...

How to use microinfluencers marketing in eCommerce: Reaching specific niches

02/03/2024

Influencer marketing has become a powerful tool for eCommerce brands looking to reach their audience in an authentic and effective...

Marketing Automation in B2B Companies: Empowering Efficiency and Growth

01/03/2024

Marketing automation has become an essential tool for Business to Business (B2B) companies seeking to improve the efficiency of their...

Marketing strategies for B2B eCommerce

29/02/2024

B2B (Business to Business) eCommerce has experienced significant growth in recent years, and marketing strategies play a crucial role in...

Optimize your website's loading speed to improve SEO

28/02/2024

The loading speed of a website is a critical factor that affects both search engine rankings and user experience. A...

Artificial intelligence on online customer experience personalization

27/02/2024

Artificial intelligence (AI) has transformed the way companies interact with their customers online. One of the areas where artificial intelligence...

Proximity marketing strategies in eCommerce

23/02/2024

eCommerce has rapidly evolved in recent decades, and one of the most exciting trends is proximity marketing based on geolocation....

How to harness the power of user-generated content

22/02/2024

User-generated content (UGC) has become an essential tool for the online success of businesses.UGC is any type of content, such...

Strategies for remarketing and retargeting in eCommerce

21/02/2024

eCommerce has revolutionized the way we shop, but it has also posed unique challenges for online sellers. One of the...

The importance of image optimization in eCommerce

16/02/2024

In the world of eCommerce, images are everything. Consumers rely on images to evaluate products, compare options, and make purchasing...

The use of chatbots in eCommerce

14/02/2024

In the era of eCommerce, providing exceptional customer service is essential for customer retention and the growth of your online...

How to implement customer service automation

13/02/2024

In the competitive world of eCommerce, providing exceptional customer service is essential for maintaining and increasing customer loyalty. However, as...

The eCommerce in emerging markets

09/02/2024

eCommerce has experienced spectacular growth in recent years, but one of the most exciting aspects is the rise of eCommerce...

Competitive analysis in eCommerce: Why is it important?

06/02/2024

In the world of eCommerce, keeping up with the latest trends and strategies is not enough. To be successful, you...

The management of reviews and ratings in your eCommerce

02/02/2024

Reviews and ratings play a vital role in the world of eCommerce. Not only do they provide prospective buyers with...

How to recover after the holiday season

01/02/2024

The holiday season is usually a period of high demand for retailers. With sales and website traffic reaching peak levels,...

How to recover after Black Friday: Post-sale strategies

25/01/2024

Black Friday is one of the most anticipated days for retailers and consumers alike. It is a day filled with...

The power of loyalty programs in eCommerce

24/01/2024

ECommerce has revolutionized the way we shop. With just a few clicks, we can have virtually any product delivered right...

How to handle high sales seasons in eCommerce

23/01/2024

ECommerce has become an integral part of our daily lives. However, like any other business, there are peaks and valleys...

The impact of Black Friday on eCommerce sales

19/01/2024

Black Friday, the day after Thanksgiving in the United States, has evolved from a retail shopping event in physical stores...

The importance of price transparency in eCommerce

19/01/2024

In today's digital age, consumers have access to a wealth of information and options. This has resulted in a power...

The future of eCommerce: Trends and predictions for 2024

21/12/2023

eCommerce has become an integral part of everyday life, and its significance will continue to increase in the future.As we...

The relationship between social media and eCommerce

20/12/2023

Social media and eCommerce are two fundamental aspects of modern digital life. Their intersection has created a new paradigm in...

The future of eCommerce: The rise of live streaming

19/12/2023

eCommerce has experienced exponential growth in the last decade, driven by rapid digitization, improved internet infrastructure, and changes in consumer...

Consumer behavior in eCommerce

15/12/2023

ECommerce has revolutionized the way consumers buy and sell products. This transformation has been driven by technological advances, changes in...

The role of TikTok in the evolution of eCommerce

14/12/2023

TikTok, the short video-based social media platform, has revolutionized the landscape of eCommerce. With over 1 billion monthly active users...

The role of social media in holiday sales

13/12/2023

Social media has significantly transformed the way consumers discover and purchase products, particularly during the holiday season. With a large...

How to maximize your online sales during the holiday season

12/12/2023

The holiday season is a busy time for e-commerce. Consumers are willing to spend and are seeking the convenience and...

The Power of Digital Marketing in ECommerce

10/11/2023

eCommerce has experienced exponential growth in recent years. This boom has been driven, in large part, by digital marketing. But...

Black Friday 2023 Trends: What to Expect This Year?

09/11/2023

Black Friday is one of the most anticipated events of the year for both shoppers and retailers. Knowing the trends...

Optimizing Your Online Store: A Step-by-Step Technical Guide

08/11/2023

Optimizing your online store is essential in the world of eCommerce. Here is a step-by-step guide to improving the user...

B2B eCommerce: How to Maximize Sales to Other Businesses

07/11/2023

B2B (Business to Business) eCommerce is a growing industry. It involves online business transactions between companies, rather than between a...

Preparing your online store for Black Friday: A detailed overview

03/11/2023

Black Friday can be a massive sales event for your online store. But how can you effectively prepare for this...

Designing an effective email marketing campaign for Black Friday

02/11/2023

Black Friday is a crucial day for retailers. To maximize this opportunity, it is crucial to have a well-designed email...

LogiCommerce Connect is preparing for its second edition in 2024

10/10/2023

After the resounding success of the first edition of LogiCommerce Connect, the LogiCommerce team is already underway with preparations for...

Disruptive marketing strategies: How to break with convention and stand out in eCommerce

28/09/2023

In the competitive world of eCommerce, it is crucial to discover innovative methods to distinguish oneself from the competition. Disruptive...

The psychology of color in your online store design: How to influence buying decisions

26/09/2023

When it comes to design, color plays a crucial role in how customers perceive and feel about a brand or...

Tips for creating visually appealing content for your eCommerce website

22/09/2023

In the world of eCommerce, image is everything. Online customers are often guided by the first visual impression they get...

Sensory marketing strategies in eCommerce: engaging all the senses

21/09/2023

Senses in marketing has become a powerful tool in eCommerce for creating memorable experiences and establishing emotional connections with customers....

How to optimize your ecommerce site for mobile devices and engage the growing mobile audience

20/09/2023

Today, the use of mobile devices for online shopping is constantly growing. According to recent statistics, more than 70% of...

5 digital marketing strategies to boost sales in your online store

19/09/2023

In the digital era, marketing has become an indispensable tool for boosting sales in online businesses. If you have an...

How to use affiliate marketing in eCommerce to increase sales

06/09/2023

ECommerce has become an ever-growing industry, and an increasing number of people are purchasing products and services online. With this...

What are Rich Snippets and what types exist?

31/08/2023

Rich snippets are a search engine optimization tool that helps improve a website's visibility in search results. These rich snippets...

Keys to creating an effective LinkedIn advertising strategy for your online store

24/08/2023

If you have an online store and want to increase your sales through advertising on LinkedIn, it is important that...

How to get customers to recommend your eCommerce: Effective digital word of mouth strategies

17/08/2023

One of the most powerful marketing strategies an eCommerce can implement for customers is digital word-of-mouth. In today's digitized world,...

How to use machine learning to personalize your eCommerce online shopping experience

03/08/2023

Machine learning technology, also known as machine learning, is changing the way online businesses interact with customers. One of the...

Maximize your profits: 10 sales techniques for eCommerce

27/07/2023

In the digital age, online sales are an essential component of any business. To succeed in this highly competitive market,...

The latest trends in user interface design

26/07/2023

User interface (UI) design is a critical aspect of creating a successful online store. Good design can make the difference...

How to grow your business through networking and strategic partnerships

20/07/2023

Are you seeking ways to expand your business? One of the most effective strategies is networking and forming strategic alliances....

How to use visual storytelling in your marketing strategy

13/07/2023

Visual storytelling is a powerful tool in any company's marketing strategy. Through the use of images, videos, and other visual...

How to create an effective marketing plan for your online store

07/07/2023

A well-designed marketing plan can be the key to success for any business. However, creating an effective marketing plan is...

How to use customer testimonials to build trust in your eCommerce platform

29/06/2023

Trust is a crucial factor in any eCommerce platform. Customers need to feel confident when making an online purchase, and...

How to manage and prevent cart abandonment in your online store

27/06/2023

One of the biggest challenges that online retailers face is cart abandonment, which occurs when customers add products to their...

How to use remarketing to win back lost customers on your eCommerce platform

23/06/2023

In the world of eCommerce, it is common for users to visit your platform and browse your products without making...

How to implement gamification techniques on your eCommerce platform to motivate your customers

22/06/2023

In the world of eCommerce, competition is fierce. With a plethora of online stores selling similar products, it can be...

How to harness the power of video marketing on your eCommerce platform

21/06/2023

Video marketing is a powerful tool that can help you boost sales on your eCommerce platform. Videos can be utilized...

5 creative ideas for promoting a new product on your online store

06/06/2023

If you own an online store, you know that launching a new product can be both exciting and challenging. Introducing...

The golden age of influencer marketing in eCommerce: Tapping into the booming trend

01/06/2023

In today's age of technology and communication, social media has become an integral part of human behavior. From connecting with...

7 ways eCommerce platforms can improve the customer journey

23/05/2023

eCommerce platforms have become a crucial component of the consumer journey in the current digital era. Businesses must provide their...

The ABCs of an effective strategic plan: how to develop and implement a plan to achieve your long-term business objectives

19/05/2023

Developing an effective strategic plan is key for any business that wants to achieve long-term goals. A strategic plan details...

The ultimate guide to writing the perfect newsletter: increase your subscribers' engagement and conversions

17/05/2023

Are you tired of sending newsletter that don't connect with your subscribers? Do you want to increase the engagement and...

Discover the value of the Customer Journey: to map your customers' journey and improve their shopping experience

16/05/2023

The Customer Journey, also known as the customer experience, is the process a customer follows from the moment they discover...

Guerrilla marketing: a creative and effective way to reach your target audience without spending a fortune on advertising.

12/05/2023

Often, companies feel trapped in an advertising arms race in which financial resources are no longer sufficient to continue competing...

10 tips on how to use TikTok to increase your business' online visibility

09/05/2023

TikTok has become the social network par excellence of the moment. Since its launch in 2016, it has grown from...

The impact of IoT on eCommerce

05/05/2023

ECommerce has experienced tremendous growth in recent years and has become a fundamental part of our daily lives. The interconnection...

4 digital marketing strategies to conquer generation Z

03/05/2023

Generation Z, also known as the "centennials," born between 1997 and 2012, represents a vital audience for brands looking to...

After-sales service in eCommerce: key to customer loyalty

28/04/2023

The success of an eCommerce business is not only about generating sales, but also about keeping customers satisfied so that...

The 6 best sales techniques in eCommerce

27/04/2023

In the era of globalization, eCommerce has become a fundamental tool for any business that wants to increase sales, advance...

How Psychological Pricing Can Improve Conversion in Your eCommerce

26/04/2023

In the world of eCommerce, the price of a product can be a determining factor in a customer's purchasing decision....

Responsive Design in eCommerce: Key to Increase Online Sales

25/04/2023

Today, eCommerce has become one of the main ways of doing business online. Consumers around the world are searching for...

How to make a landing page more effective

18/04/2023

Landing pages are a vital tool in any digital marketing strategy. They are the first impression, "landing page", that visitors...

5 tips for email marketing in eCommerce

11/04/2023

Email marketing is one of the most effective techniques to promote products and services in eCommerce. With a much higher...

Strategies to build customer loyalty and keep them coming back to your online store

30/03/2023

Have you ever heard the saying "keep your friends close and your customers even closer"? In the world of eCommerce,...

Why your eCommerce needs an omnichannel strategy

08/03/2023

Omnichannel eCommerce is a sales strategy that considers the many channels used today to reach customers. By implementing an omnichannel...

How to attract customers through social media: effective strategies for your business

07/03/2023

Nowadays, social media platforms are a fundamental tool for any business that seeks to increase its visibility and attract potential...

How to use storytelling to connect with customers and sell more

03/03/2023

Storytelling is a powerful tool for any eCommerce company. Storytelling harnesses the power of storytelling, so companies can create engaging...

The importance of a great content strategy for your eCommerce

02/03/2023

The creation of content on digital platforms is key to any marketing strategy, since apart from offering the most useful...

The power of lead magnet to increase customer acquisition

28/02/2023

The Lead Magnet is becoming an increasingly popular tool among digital marketers to capture new leads and grow your business....

How to use a Podcast to connect with your eCommerce target audience

22/02/2023

Looking for an engaging way to reach out to your eCommerce leads? Podcasts are a great tool, as they can...

Core Web Vitals: Step-by-step guide to optimization

09/02/2023

Want to optimize your online store for Core Web Vitals? Core Web Vitals are a set of metrics used by...

LogiCommerce stores boost turnover by more than 15% during Black Friday2022

22/12/2022

We all know that Black Friday is one of the most important events for eCommerce. For this reason, it is...

Live Shopping, the strategy that will boost your eCommerce sales

27/10/2022

According to Google 52% of the population watch videos of a product before purchasing it. Live Shopping can multiply the...

8 tips for Black Friday 2022

16/09/2022

Black Friday is around the corner. November 25th is the day when thousands of businesses launch great offers and promotions...

Link Building: key factors, benefits and the most effective strategies for your eCommerce

08/09/2022

Surely you have already heard about Link Building, as it is one of the most effective practices in eCommerce to...

How can the Customer Experience influence the success of your eCommerce?

01/09/2022

The customer experience refers to the perception that customers get after all their interactions with a brand before, during and...

International SEO for eCommerce with LogiCommerce: best practices

21/07/2022

Internationalizing an eCommerce project is not an easy task, but it is a must if you want to take advantage...

SEO strategy, the key factor for your eCommerce

09/06/2022

Betting on eCommerce implies taking into account a set of essential factors to achieve a positive impact on the consumer...

How to plan a successful email marketing strategy in your eCommerce

06/05/2022

There are endless marketing strategies, but today we're going to talk about the email marketing, one of the most effective...

How can zero-party data significantly improve users’ experience?

20/04/2022

Collecting Data occupies a very important part in the digital strategy of any online business. By analyzing this data, you...

The importance of knowing the behavior of your eCommerce users

22/03/2022

The key to success is to convert users into customers. Therefore, it is essential to know what their behavior is in your eCommerce.

Cross-selling & up-selling in eCommerce

15/03/2022

Cross-selling and Up-selling, two strategies used to increase sales, increase the loyalty rate and add value.

What is SEM and why should you incorporate it into your business?

01/03/2022

Positioning your eCommerce in search engines is essential. SEM is the ideal tool, and at LogiCommerce, we explain how to use it.

eCommerce and marketplace: a good combination

22/02/2022

In most cases we usually talk about the differences between an eCommerce and a Marketplace, but little is said about...

Target audience, what it is and how can you identify it

08/02/2022

Defining your brand's target audience is essential to create effective marketing strategies and achieve your goals. The fact of segmenting...

Multichannel vs Omnichannel: Benefits and Differences

01/02/2022

Digital transformation, technological progress, and its demands have been key elements for businesses to increasingly seek new sales solutions to...

The importance of customer experience in the success of your business

25/01/2022

The concept of Customer Experience has evolved over the years to become one of the fundamental elements that make the...

How to convert potential customers into real customers

18/01/2022

Potential customers are those persons who have the potential to be interested in the products and services that are offered...

10 reasons why your eCommerce should have a blog

11/01/2022

Incorporating a blog into your eCommerce page is a good idea for your business. It's the ideal place to show...

Human-centric marketing, the new eCommerce trend

04/01/2022

The way companies work is constantly evolving, and strategies are increasingly focused on meeting people's needs. It is very important...

How to create effective promotion strategies for your eCommerce

28/12/2021

First of all, it's essential to know the advantages of applying a promotional strategy to your business. What types of...

Promotions to attract customers and increase sales

21/12/2021

Promotions form part of a companies' marketing strategy and are used to advertise products and services, attract new customers and...