Generate a product feed in minutes with LogiCommerce: Complete guide

Creating and managing product feeds is a crucial task for any eCommerce that wants to expand its presence across multiple platforms and channels. LogiCommerce simplifies this process, allowing you to generate a product feed in just minutes, without technical complications.

Here’s a detailed explanation of how to do it and at the end of this article, you will find a video on YouTube where Xavier Leoz, CIO of LogiCommerce, is showing all this process from the LogiCommerce BackOffice together with Jordi Ordoñez.

Accessing and initial feed setup

To begin generating a product feed, access the LogiCommerce admin panel and navigate to the “Marketing” section, where you'll find the "Feeds for Portals" option. This section allows you to create, manage, and customize product feeds that can be integrated into various sales and marketing channels.

From here, select the option to create a new feed. LogiCommerce provides several predefined formats, such as Google Shopping, greatly simplifying the process. If you need a custom feed for a specific channel not on the predefined list, you can also create one from scratch using the custom template.

Selecting the feed format and structure

Once you've accessed the feed generator, the first step is to choose the appropriate export format based on the specifications of the channel you're targeting. LogiCommerce supports several common formats, including XML, CSV, and JSON. For Google Shopping, XML is the most commonly used format.

In addition to selecting the format, you should assign a name to the feed for easy identification. During this stage, it’s also important to define whether the products in the feed will include any variations, such as sizes or colors. LogiCommerce allows you to efficiently manage these variants, either combining different options in one feed or generating a main node for each product with its associated variants.

Configuring feed persistence and update frequency

LogiCommerce allows you to store generated feeds for a configurable period, improving performance and avoiding the need to regenerate the feed every time it’s needed. You can set the feed update frequency so that it automatically syncs with your catalog, ensuring that the information is always up to date in the destination channels.

At this point, you can also decide whether the feed will include all new products added to the catalog, or if it will only update with products from specific categories. This gives you full control over which products are included and when they are updated.

Advanced feed customization

The ability to customize the feed is one of LogiCommerce’s most powerful features. Here are some of the advanced customization options:

• Taxonomies and categories: For platforms like Google Shopping, it’s essential that products are correctly categorized. LogiCommerce allows you to assign specific taxonomies based on the destination country, making it easier for products to be properly identified in international markets.
• Language and destination country: You can select the language and region for which you’re creating the feed. This ensures that products are presented in the correct language and that prices reflect the appropriate currency and taxes.
• Category and product selection: LogiCommerce allows you to filter the products you want to include in the feed. You can select entire categories, subcategories, or even exclude specific products if you don’t want them included.
• Stock management: You can also configure the feed to only include in-stock products, products available on demand, or products with expected stock. This is crucial for avoiding listings of unavailable products, which could lead to a poor customer experience.

Configuring prices and warehouses

Another important aspect of feed configuration is managing prices and warehouses:

• Prices and offers: You can decide whether the feed will display the base product price or include variations based on sizes, colors, or other options. Additionally, LogiCommerce allows you to select a specific price list or use customized tariffs for different markets.
• Warehouse selection: If you operate with multiple warehouses, LogiCommerce lets you select which warehouse(s) to pull stock data from for the feed. This ensures the feed reflects product availability in the most relevant warehouses for the markets you’re targeting.

Generating and publishing the feed

Once all the feed parameters are configured, you’re ready to generate the feed. LogiCommerce allows you to preview the feed structure using a template that follows the destination channel’s guidelines (e.g., Google Shopping). This template is fully customizable, enabling you to modify variables and structures to suit specific needs.

Finally, activate the feed and generate the URL that you will provide to the destination platform, such as Google Shopping. LogiCommerce will keep this feed automatically updated according to the frequency you’ve set, ensuring it stays aligned with the latest changes in your product catalog.

Monitoring and optimizing the feed

After publishing the feed, it's important to monitor its performance. LogiCommerce provides tools to review how listed products are performing across different channels, allowing you to adjust settings as necessary. This includes price optimization, category review, and updating stock data.

In summary, generating a product feed in LogiCommerce is a quick, efficient, and highly customizable process, enabling businesses to optimize their presence across multiple channels without hassle.

From the initial setup to feed publishing and maintenance, LogiCommerce offers all the tools necessary to ensure that your products are displayed correctly and competitively on the sales channels you choose.