Manage users and user groups with LogiCommerce: advanced segmentation for B2B

In the B2B environment, not all customers browse, purchase, or negotiate in the same way. Each company, distributor, or franchise may need a different catalog, specific pricing, or tailored commercial conditions. That’s why segmentation is essential to delivering a smooth and efficient buying experience.

With LogiCommerce, organizing and personalizing each customer’s experience is simple. Its Users and User Groups module allows you to segment your client base with great flexibility, helping brands manage their B2B channel in an agile and precise way. In this article, we break down how this feature works following the flow of the video “Manage users and user groups with LogiCommerce.”

Customizable groups for every type of customer

The module allows you to create fully customized groups based on the needs of your business: wholesalers, distributors, franchises, VIP clients, or any other classification that aligns with your commercial strategy.

Creating a group is as simple as:

• Defining a name
• Assigning the users that will belong to it

You can create as many groups as you need, aligned with your markets, commercial structure, or specific agreements. In addition, a single user can belong to one or multiple groups, offering significant flexibility to manage exceptions, different business lines, or special conditions.

Integration with catalogs, visibility rules, and purchasing conditions

The true power of this feature emerges when groups connect with other key functionalities in the BackOffice.

With this integration, you can:

• Decide which product categories will be visible only to specific groups
• Hide entire catalogs depending on country, segment, or customer type
• Display different products, prices, and conditions based on each profile

This allows you to create a fully personalized buying experience aligned with your commercial strategy.

A tailored experience for every B2B customer

Once each user is assigned to the right group, LogiCommerce ensures that:

• Every client sees only the products relevant to them
• Ordering errors are reduced
• Catalog control becomes easier, even in complex multi-market environments
• Prices and conditions are displayed consistently across all countries
• B2B channel management becomes more efficient, even when handling multiple commercial agreements

This segmentation enhances not only the customer experience but also internal operations, reducing complexity and ensuring that processes align with commercial objectives.

A key tool for brands with advanced B2B models

The Users and User Groups module in LogiCommerce is designed for brands managing scenarios with multiple client profiles, specialized catalogs, complex business rules, or the need for country- or segment-based personalization.

It allows brands to scale in an organized way, tailor their online store to each customer, and deliver a professional experience across all markets.