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Advanced Promotions Management in LogiCommerce: Increase your sales

31/03/2023
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LogiCommerce is a Headless eCommerce platform that allows you to manage your promotions in an advanced way to increase your sales. With this tool, you can configure different types of discounts, discount rules, codes and automated coupons, as well as advanced segmentations to personalize shopping experiences.

It is a SaaS solution that offers cutting-edge technology to growing companies and large organizations through a unified B2B & B2C platform for a very competitive price. In fact, world-renowned brands such as VW, GAP, Audi, eseOese, Munich, Nestlé and IMC Toys use LogiCommerce.

But what does the LogiCommerce Promotion Management System really look like?

LogiCommerce helps you increase your sales through your network of KOLs and Influencers, and monitor the orders generated through them on your eCommerce platform. Let's take a look at some of the features that Logicommerce offers through Advanced Promotions Management:

Customized Discounts

With LogiCommerce, you can configure different types of discounts to suit your specific needs. Here are some examples:

  • Free Shipping: Offers free shipping on purchases over a certain amount or for selected products.
  • Percentage off Total: Applies a percentage discount to the shopping cart total.
  • Fixed Amounts: Offers a fixed discount on the total price of the order or on selected products.
  • Gifts: Offers a free product with the purchase of another product or for purchases over a certain amount.
  • Unit-Based Discounts: Offers quantity-based discounts, such as "buy 2 and get 10% off".
  • NxM (Buy X and Take M): Set up promotions such as "buy 3 products and get the fourth one free" or "buy 2 products and get the third one with 50% discount".

Product Combination Discount

In LogiCommerce, it is possible to apply discounts for the joint purchase of multiple products from a predefined list. This feature allows you to offer special promotions to your customers and increase sales.

To apply a combination discount in LogiCommerce, follow these steps:

  • In the admin panel, go to "Promotions" and select "Discounts".
  • Click on "Create new discount".
  • Select "Product combination discount".
  • Choose the products that are part of the promotion and set the corresponding discount.
  • Save the changes and activate the promotion.

Once the product combination discount is set up, it will be applied automatically when a customer adds the eligible products to the shopping cart.

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Coupon Codes

LogiCommerce offers the discount voucher functionality as a powerful tool for your marketing actions. Discount vouchers are a great way to reward your customers and increase sales.

To generate, send and track discount vouchers in LogiCommerce, follow these steps:

  • In the admin panel, go to "Promotions" and select "Vouchers".
  • Click on "Create new voucher".
  • Set the value of the discount and the conditions for its use.
  • Customize the appearance of the voucher with your branding and promotional message.
  • Select how the voucher will be delivered: by email or printed.
  • Save the changes and activate the promotion.

Once the discount voucher is configured, it can be automatically emailed or printed and physically delivered to the customer.

You can also track the use of each voucher using a unique code that is automatically generated for each one. This way, you will know how many vouchers have been used.

Coupon Usage tracking

With LogiCommerce, it is possible to generate detailed reports on the use of discount codes. This allows for in-depth analysis that can help you identify patterns and trends in the way customers use these codes. For example, do customers prefer percentage discounts or cash offers? Is there a type of product that is especially popular when offered at a discount?

With these answers, it is possible to adjust the marketing strategy to offer more effective promotions and increase sales. All in all, LogiCommerce code tracking can be an invaluable tool for any online business.

Multi-tier Pricing

LogiCommerce allows you to define price ranges to grant quantity discounts. This means that the more a customer buys, the more discount they receive on their purchase.

To start using this feature, you need to define the different price ranges and the corresponding discounts. For example, you can offer a 5% discount for purchases between £100 and £200, a 10% discount for purchases between £200 and £300, and so on.

Once these intervals have been defined, the system will automatically apply the corresponding discount when the customer reaches the set minimum. Not only can this incentivize customers to spend more on a single purchase, but it can also encourage customer loyalty by offering them exclusive benefits for being a frequent customer.

Discount Rules

LogiCommerce offers a wide variety of discount rules to suit the specific needs of each online store. These rules allow you to apply discounts on the total purchase, on certain products or on the shipping cost, among many other options.

For example, it is possible to define a 10% discount on all purchases made during a given period, or to offer a 15% discount on all products in a specific category. It is also possible to set a discount for the shipping cost if a minimum purchase amount is reached.

In addition, LogiCommerce allows you to set rules based on different conditions, such as the total amount spent by the customer or the number of products purchased. This means that it is possible to create customized promotions tailored to each customer.

In short, discount rules are a powerful tool to increase sales and improve customer satisfaction by offering them exclusive and personalized benefits. With LogiCommerce, it's easy to create and manage these promotions to further boost the success of your eCommerce.

Automated Code Generation

LogiCommerce allows you to generate discount codes automatically to offer exclusive promotions to customers. These codes can be single or multiple and can be easily exported for use on different platforms.

With automated discount codes, it is possible to create personalized promotions tailored to each customer. For example, a unique discount code can be emailed to a customer who has abandoned their shopping cart to encourage them to complete the purchase.

In addition, these codes can also be used as part of an advertising campaign or as a way to reward loyal customers. By generating them automatically, the process is much more efficient and faster, saving valuable time and resources.

Expiration date

LogiCommerce offers the possibility to define expiration dates for gift vouchers and discount coupons. This means that you can set a deadline for customers to use these exclusive benefits.

By setting an expiration date, you create a sense of urgency in the customer to use the coupon or voucher before it expires. In addition, this also helps to avoid excessive accumulation of unused discount codes or coupons, which could negatively affect business sales.

The expiration date functionality is easily configurable in LogiCommerce and provides an efficient and effective way to manage promotions offered to customers.

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Advanced discount segmentation and targeting

LogiCommerce offers advanced discount segmentation that allows you to personalize shopping experiences for your customers. This functionality is based on targeting, which means that specific promotions can be created for different groups of customers based on their interests and behaviors.

By using advanced segmentation, it is possible to offer exclusive discounts on specific products or categories based on the customer's purchase history, geographic location, among other factors. This helps to encourage repeat purchases and increase customer satisfaction by offering personalized benefits.

In addition, this functionality also allows complex rules to be set up to automatically apply discounts during the purchase process. For example, an additional discount can be established if the customer adds a certain quantity or specific combination of products to the cart.

Choose a gift Discount

LogiCommerce offers a promotion that allows customers to choose a gift from a selection of products. This functionality is a great way to incentivize purchase and increase customer satisfaction by offering them an additional benefit.

When using this promotion, you can set a minimum purchase threshold for the customer to have the option to choose their gift. For example, if the customer makes a purchase above a certain amount, they will be allowed to select one of several free products as a reward.

In addition, it is also possible to limit the selection of products available as gifts to certain categories or specific brands. This helps to direct customer preferences towards certain products and encourage repeat purchases in the future.

Discount based on Base Price

LogiCommerce offers the possibility to apply discounts on the base price of products, i.e., regardless of whether they already have an active offer or promotion. This allows you to offer additional discounts to customers and encourage purchasing by showing them potential savings.

By using this functionality, you can set a discount percentage that will be automatically applied to the base price of the product. In addition, it is also possible to set conditions so that this discount is only applied to certain products or specific categories. This helps to direct customer preferences towards certain products and encourage cross-selling.

Gift Vouchers

LogiCommerce offers the possibility to generate gift coupons with a fixed amount to be used in campaigns and promotions. By using this functionality, you can set a monetary value that will be applied as a discount at the time of purchase. For example, if a coupon is generated for 20€, the customer will be able to use it to discount that amount from the total amount of the purchase.

In addition, it is also possible to set conditions so that these coupons are only valid on certain products or specific categories. This helps to direct customer preferences towards certain products and encourage cross-selling.

Coupon Codes Export

LogiCommerce offers the ability to export generated discount codes for use in offline distribution, emails, newsletters and other media.

By using this functionality, multiple discount codes can be generated with a specific monetary value or percentage that will be applied as a discount at the time of purchase. These codes can be exported in CSV or Excel format for later use in different marketing channels.

Exporting codes allows businesses to reach a wider audience by offering exclusive and personalized benefits.

Conditioned Promotions

LogiCommerce offers the possibility to set up conditional promotions for online products. These promotions can be set up according to different criteria, such as every X product, between X and Y or more than X.

For example, if a promotion is set up every 3 products, the customer will receive an additional discount or benefit every time he/she buys 3 products together. If a promotion is set up between 5 and 10 products, the discount will be applied only if the customer buys between 5 and 10 products in a single transaction. And if a promotion is set for more than 15 products, the discount will be applied only if the customer purchases more than 15 products in a single transaction.

Free Gift Products

LogiCommerce offers the possibility to offer catalog products as gifts in special promotions. This means that customers can receive an additional product free of charge when making a specific purchase or meeting certain established criteria.

The choice of the gift product is completely customizable and can be any product available in the online catalog (if desired). In addition, it is also possible to set specific conditions for the promotion to be valid only for certain products or categories.

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