Boost your automated marketing strategy with the Connectif Plug-in

At LogiCommerce, we understand that personalization and automated marketing are key to success in the eCommerce world. That's why we'd like to share one of our long-standing integrations at LogiCommerce: Connectif, a marketing automation platform for eCommerce.

With its focus on personalization and automation, and its AI-powered automation technology centralizes first-party data from both anonymous and known users across all channels, giving you the insight and power to talk to your customers as a human would.

How can Connectif help you?

Connectif's integration with LogiCommerce offers key advantages:

• Advanced segmentation: Segment your audience into smaller, more specific groups based on common characteristics or behaviors for more targeted marketing actions.
• Personalized content: Create personalized experiences and connect with your users through tailored marketing campaigns, hyper-personalized content and relevant product recommendations.
• Omnichannel insight: Leverage real-time information about your customers and their interactions across all your channels to understand your customers' behavior and needs.
• Effective communication: Create and activate strategic workflows to communicate effectively with the right customer, at the right time and through the ideal channel.
• AI-based automation: With the combination of first-party data, automation technology and AI, you can create high-quality experiences for each customer in minutes.
• Intelligent data analytics: Gather data on every customer and their interactions across all your channels in a single platform, then easily analyze, compare and optimize your strategy.

With the Connectif Plug-in integrated into LogiCommerce, you can take your marketing strategy to another level, combining automation, personalization and analytics into a single, effective solution.

The ability to centralize data and manage every interaction will allow you to gain insight into your customers and deliver meaningful and relevant experiences at every stage of thecustomer journey.

Case Study: CASAS Shoes and the integration of LogiCommerce with Connectif

CASAS Shoes, a family-owned footwear chain with over 100 years of history and more than 50 physical points of sale, faced a common challenge in the retail world: while in their physical stores they could perfectly know and understand their customers, in the online channel that information was limited. CASAS needed a solution that would allow them to collect and leverage their online user data to deliver a personalized experience and improve sales.

Thanks to LogiCommerce's eCommerce platform, and the integration it offers with Connectif, CASAS was able to overcome this challenge, leveraging user data to create highly personalized omnichannel marketing strategies.

It became possible to manage much more segmented and relevant marketing campaigns, improving the user experience and obtaining remarkable results: increased average ticket, a higher conversion rate and the capture of anonymous users that previously were not possible to identify. Through abandoned cart recovery strategies and the creation of dynamic web content, they achieved a 23% increase in the conversion of users impacted by these actions.

This success story demonstrates how the integration of advanced tools such as Connectif with LogiCommerce can completely transform a brand's marketing approach, enabling data-driven decision making and a more satisfying shopping experience for customers.