LogiCommerce is trusted by global enterprise brands and wholesalers, across industries
Replatforming is a critical process for any growing eCommerce business. With the constant advancement of technology and changing consumer needs, many businesses find themselves in need of migrating their online store to a more robust and functional platform.
In this article, we provide a comprehensive overview of what this process entails, the benefits, challenges and best practices to ensure a successful transition.
Contents
Replatforming is the process of migrating an online store from one e-commerce platform to another. This change can be driven by a variety of reasons, such as the need to improve performance, scale the business, offer a better customer experience, or integrate new functionality that is not available on the current platform.
As your business grows, your current platform may not be able to handle the increased traffic and transactions. Migrating to a more scalable platform can significantly improve performance and ensure that your online store can grow without technical limitations.
Modern eCommerce platforms offer a wide range of advanced features that may not be available on older platforms. This includes integrations with marketing tools, advanced data analysis, user personalization, and more.
An improved user experience can increase conversions and customer satisfaction. Migrating to a new platform will allow for a more intuitive interface, faster load times, and a simplified checkout process.
New platforms are often better equipped to handle current security threats and comply with data privacy regulations such as GDPR. This can protect your business and your customers from potential risks.
Before starting the replatforming process, it is crucial to assess the specific needs of your business. Identify the limitations of the current platform and define the goals you want to achieve with the new platform.
Research and compare different eCommerce platforms, considering factors such as functionalities, scalability, costs, support, integrations and ease of use.
A well-structured migration plan is essential to minimize business disruptions.
Define a timeline, assign responsibilities and set a budget.
Data migration is one of the most critical aspects of replatforming. Make sure that all data, including products, customers, orders and inventories, are clean and well organized prior to migration.
Develop the new online store in a test environment before launching it. Perform extensive testing to ensure that all functionalities operate correctly and that the user experience is smooth.
Launch the new platform during a slower period to minimize the impact on customers.
Monitor the performance of the new platform closely and respond quickly to any issues that arise.
Replatforming can be costly, both in terms of money and time. It is important to have a clear budget and be prepared for unforeseen costs.
In this sense, from LogiCommerce, we recommend calculating the CTO (Total Cost of Ownership) of different platforms in order to get a very detailed view of the cost that each of them will involve.
During the migration, service interruptions may occur, which can affect sales and customer satisfaction. Proper planning and communication with customers can help mitigate these risks.
One of the biggest challenges is maintaining SEO ranking during migration. Be sure to implement proper 301 redirects and perform SEO audits to preserve search engine visibility.
The team must learn how to use the new platform. Provide adequate trainings to ensure a smooth and efficient transition.
A new platform can offer faster load times, increased uptime and improved responsiveness, which translates into a better user experience.
Access advanced tools and functionality that can improve operational efficiency and deliver better customer experiences.
As your business grows, the new platform can scale seamlessly to handle increased traffic and transactions.
Modern platforms usually have better security measures, especially SaaS (Software as a Service) platforms where everything is handled by the provider.
Easily integrates with other systems and applications, such as CRM, ERP and marketing tools, to optimize your business operations.
Replatforming can be a challenging process, but with proper planning and execution, it can offer huge benefits for your eCommerce business.
By upgrading your platform, you can improve performance, security, user experience and be better prepared for future growth.
The migration to another eCommerce platform comes down to clearly defining your short- and long-term business goals, to ensure that the platform will be able to meet them successfully.
LogiCommerce is the proximity software developed 100% in Spain with 24/7 local support. An eCommerce latform with more than 200 B2B and B2C native functionalities, full scalability and a very intuitive BackOffice.
Some of our clients are MUNICH, eseOese, Tres Grifería, CASAS, Eurekakids, VW, Muebles La Fábrica and more.
