Neuromarketing applied to online store design
30/09/2025
In today’s digital world, online stores compete not only by offering good prices or a wide range of products, but...
READ MOREFrom customer journey to community journey: how to build communities around an online store
25/09/2025
For years, the customer journey has been the reference map for designing the online shopping experience: from discovery to conversion...
READ MOREThe impact of social commerce in sectors such as fashion and cosmetics
23/09/2025
Social commerce is transforming the way consumers discover, interact with, and purchase products. In industries like fashion and cosmetics—where visual...
READ MOREThe rise of AI in business: Why WhatsApp is the star channel
06/08/2025
Artificial intelligence has gone from being a promise to becoming an essential resource in the digital transformation of businesses. From...
READ MOREPayments in retail strategy: conversion, loyalty, and experience
22/07/2025
At LogiCommerce Connect 2025, Marc Alegría, Strategic Partnership at Sequra, delivered one of the most insightful talks on conversion and...
READ MOREHow to turn seasonal campaigns into sustained conversion: the Ona Llibres case
21/07/2025
Most brands take advantage of seasonal peaks in demand—such as Christmas or Black Friday—to attract new customers. But the real...
READ MOREWant to internationalize your online store? Here’s how ACCIÓ can help
21/07/2025
En el LogiCommerce Connect 2025 contamos con la participación de Josep Queró, consultor del pAt LogiCommerce Connect 2025, we had...
READ MOREA quarter century driving the eCommerce sector: key lessons from real experience
21/07/2025
At LogiCommerce Connect 2025, we celebrated 25 years of growth in the eCommerce sector with a roundtable featuring three of...
READ MOREHow to prepare your online store to conquer multiple markets
21/07/2025
Expanding an eCommerce business into new countries isn’t just a matter of bravery. It requires analysis, strategy, and above all,...
READ MOREDemocratizing RFID: How Koala Bay is transforming its stock management
21/07/2025
At LogiCommerce Connect, Laura Sánchez, RFID Specialist at STC, presented a clear example of how RFID technology—previously seen as exclusive...
READ MOREVelodrom success story: The future of retail is circular – acquisition and retention through sustainability
21/07/2025
What if, instead of only returning new products, brands could also recover, refurbish, and resell used ones? That question sparked...
READ MOREThe search engine as a competitive advantage: how TRES Grifería transformed its B2B digital channel
21/07/2025
When we think of search engines, we often picture a simple bar at the top of an online store. However,...
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