The search engine as a competitive advantage: how TRES Grifería transformed its B2B digital channel
21/07/2025
When we think of search engines, we often picture a simple bar at the top of an online store. However,...
READ MORECentralize to scale: real-world keys to international expansion in eCommerce
21/07/2025
Internationalizing isn't just about translating your online store. It's about rethinking your product, redesigning your operations, and deeply understanding your...
READ MOREHow to prevent your eCommerce from becoming a digital Frankenstein
21/07/2025
In the eCommerce ecosystem, building a solid, sustainable platform is just as important as selling. Yet many brands fall into...
READ MOREUnified payments: The backbone of your omnichannel strategy
18/07/2025
When it comes to optimizing the shopping experience, we often focus on acquisition, content, or logistics. But there’s a crucial...
READ MOREThe strategic power of Personalized AI in the shopping experience
17/07/2025
Personalization is not an option, it is an expectation. According to data from McKinsey, 76% of consumers seek personalized experiences...
READ MORESmart conversations: The success story of PCBox and Oct8ne
16/07/2025
Is it possible to offer personalized support in an eCommerce store with over 50,000 products? Can a chatbot not only...
READ MOREHow Cajadecarton earned the trust of its customers
15/07/2025
Gaining customer trust in an online store is no easy task. And even less so when working in a sector...
READ MOREAI-Powered shops on WhatsApp
14/07/2025
For years, eCommerce managers have focused on optimizing the final stage of the funnel: the moment when the customer has...
READ MOREThe new B2B: Digital, scalable, and similar to B2C
11/07/2025
As part of LogiCommerce Connect 2025, a roundtable discussion led by Andrés Barreto explored how the B2B channel is evolving...
READ MORELoyalty strategy at Bazar El Regalo: Much more than points
10/07/2025
Presented by Nicola Picasso, CEO & Founder of Omniwallet, at LogiCommerce Connect 2025 During his session at LogiCommerce Connect 2025,...
READ MOREBranding in the age of AI: How to stand out when everyone uses the same tools
09/07/2025
We live in the age of automation, algorithms, and generative artificial intelligence. A world where content is produced at an...
READ MORESustainability in eCommerce: From intention to action (with data)
08/07/2025
Is sustainability in eCommerce truly achievable? At LogiCommerce Connect 2025, we brought together three different yet complementary perspectives to address...
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