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At LogiCommerce Connect 2025, Marc Alegría, Strategic Partnership at Sequra, delivered one of the most insightful talks on conversion and customer loyalty, focusing on a critical — and often underestimated — element of eCommerce: payment methods.
In a context where customer acquisition is increasingly expensive, losing a sale at the final step of the purchase process — the checkout — can directly impact the profitability of any retail strategy.
This session broke down the key factors influencing purchase decisions from the payment perspective.
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The numbers speak for themselves: 50% of consumers abandon a purchase if they don’t find a payment method suited to their needs. Additionally:
The takeaway is clear: payment methods directly impact conversion and must be tailored to the customer profile and operating market.
During the session, a quick audience poll revealed that while most attendees offered more than one payment method on their eCommerce sites, some still relied on just one. In today’s highly competitive environment, this is a clear disadvantage.
Offering a variety of payment methods is no longer a luxury — it’s a necessity. It increases customer confidence, reduces uncertainty, and helps lower CAC (customer acquisition cost), especially at the most critical stage of the funnel: the checkout.
Beyond the available options, the payment process itself is essential. UX and transaction speed are key to improving conversion. Important questions include:
In the case of Secura, the payment solution presented, the checkout requires just five pieces of information and can be completed in under 40 seconds. This frictionless experience boosts conversion and prepares customers for future purchases.
While the market has widely adopted options like “pay in 3” or “pay in 4”, consumer behavior is clearly evolving: more than 60% of buyers prefer payment plans longer than 3 or 4 months.
If your eCommerce doesn’t offer extended payment options, you may be missing out on a large segment of buyers. This is especially critical in industries with high average order values or longer decision-making processes.
For years, the focus has been on optimizing the purchase funnel — acquisition, SEO, SEM, UX, and checkout design. But now, there’s a growing shift towards a new frontier: the post-purchase funnel.
Customer retention and loyalty begin after the payment is completed. New solutions now turn the payment gateway into a loyalty tech platform — tools that go beyond transactions to build lasting relationships.
Some examples include:
One often-overlooked aspect is the business model behind each payment provider. Some solutions monetize customer data by directing them to third-party marketplaces. This can directly undermine a brand’s strategy and loyalty efforts.
Before integrating any payment system, it’s essential to ask:
What does this platform do with my customers’ data?
To close the session, one of the audience's key questions was addressed: Is it compatible with any platform? The answer was yes — the solution is integrated with all major payment processors, such as Stripe and Global Payments, and with leading eCommerce platforms. The goal: easy, fast, frictionless integration.
The payment method is no longer just a transactional tool. It is a strategic lever for conversion, trust, and customer retention. Brands that tailor their payment solutions to match buyer preferences, optimize their checkout experience, and invest in the post-purchase journey will be better positioned to compete in an increasingly demanding market.
Are you using the right payment methods for your retail strategy — or are you losing sales where it hurts most: the final click?
