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Do your customers come back to your online store every month for the same products? If so, eCommerce recurring purchases may be the solution. They make the process of ordering items on a regular basis much easier and less time-consuming for customers, saving them from having to checkout several times a month.
In this new blog post we will explain what recurring orders are and how they can make the shopping experience easier and more convenient.
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Recurring purchases are one of the best indicators of customer loyalty and we must ensure that the customer journey is as efficient and smooth as possible. The buying process for repeat customers often differs from that of new customers: they already know what they want and, with this in mind, we can take them directly to the product pages they are interested in. This user experience should help them find what they are looking for quickly and easily, ultimately leading to greater customer satisfaction.
Recurring orders are a type of automated ordering system that allows customers to set up a schedule to order items on a regular basis. This means that your customers will be able to place their order once, and get the same items on a weekly, monthly or yearly basis, without having to go through the checkout process several times a month.
Recurring orders make the process of ordering items on a regular basis much less costly for customers, as they avoid having to remember to order every month or every week. Simply put, you need to have this functionality in your eCommerce so that you can set up the system to automatically place an order at the time the customer designates.
This also eliminates errors that can occur when ordering manually, such as forgetting to add an item or entering an incorrect address. Moreover, recurring orders can be customized to the customer's preferences, allowing them to easily adjust what they receive on a regular basis.
Many brands make the mistake of reducing contact with customers after a product purchase. However, when it comes to getting customers to come back and make repeat purchases, keeping in touch with them is key! Brands can maintain this contact through newsletters, useful tutorials related to their product and interesting offers. This way, customers will feel valued, appreciated and better connected to your brand.
Recurring purchase reminders are a great way to stay in touch with customers and remind them in time to restock your product. By scheduling an email when X days have passed since the first purchase, we ensure that the customer buys from us again and doesn't have to worry about running out of product. This helps build customer loyalty and keeps them coming back for more.
Repeat customers appreciate ease of purchase, so it is important for companies to offer a seamless checkout process that takes the customer directly to the shopping cart with the desired product ready to be purchased.
This process should be quick and effortless, as these customers are already familiar with the brand and will likely not need further evaluation before making a purchase decision. Facilitating the buying process can make a positive impression on existing customers, encouraging them to continue to rely on our products or services in the future.
Recurring purchases are one of the foundations of business success. To further encourage customers to continue making these purchases, companies should consider using incentives such as discounts, gift certificates or offers.
This not only incentivizes long-term customer loyalty, but also leads to an increased conversion rate and higher overall customer satisfaction. Offering rewards such as discounts to loyal customers is a great way to appreciate them and, at the same time, increase profitability.
Loyalty schemes are an excellent way to build long-lasting customer relationships and generate repeat purchases. Companies can use these strategies to reward customers for their loyalty, for example, by giving them exclusive access to offers, unique gifts or accumulating points for future rewards.
By leveraging these incentives, companies can increase customer engagement and ensure repeat purchases.
There is a module for recovering orders placed. Specifically, from the user's order section, an icon will appear allowing the customer to make the purchase again.
The effect will be that by clicking on the icon the action will be executed and the shopping cart will be filled with all the products that were in the previous order, as long as the products can be sold at that moment. That is, if there are products that have been deactivated or have run out of stock (in case the eCommerce has active stock control and does not allow the sale with reservation), they will not be loaded in the basket as they are not enabled for sale at the current time.
