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Rafa Martínez, co-founder of Reskyt, emphasizes the importance of having a strong online presence in today's digital era, especially in eCommerce. During his presentation at LogiCommerce Connect, Rafa explains how an app can revolutionize sales and improve the user experience.
It is highlighted that we live in a world dominated by mobile devices and that apps are essential for enhancing the online shopping experience. Previously, eCommerce was primarily designed for computers, but now the majority of online sales come from mobile devices, and apps offer a higher conversion rate.
The LogiCommerce platform is mentioned as a tool that allows creating a mobile version of an eCommerce with impressive features, without the prohibitive costs that it used to entail. Additionally, the crucial role of the marketing department in promoting and ensuring the success of the app is emphasized, encouraging users to download it and offering exclusive advantages.
It is also highlighted that an app is ideal for implementing an omnichannel strategy, allowing users to move between the physical and digital environments. The importance of creating personalized apps that integrate with the existing eCommerce, taking advantage of all the features and characteristics, is emphasized.
In conclusion, it is emphasized that an app is not just a complement, but a necessity in the current market dominated by mobile devices. It provides an opportunity to enhance the customer experience, increase sales conversion, and strengthen the brand's presence in the digital world. It is encouraged to consider taking eCommerce to the next level through a personalized app.
Desigual, the renowned fashion brand, has addressed the challenge of inconsistent and confusing clothing sizes through technological innovation. During a presentation at LogiCommerce Connect, Eva Sirera from Desigual and Cinzia Barberis from NaizFit discussed how they are using technology to solve this problem.
Desigual has been focused on innovation in recent years, collaborating with startups like NaizFit to implement solutions quickly. Previously, Desigual used a simple "size chart," but now they work with NaizFit to offer precise size recommendations based on customer-provided data such as weight, height, gender, and year of birth.
Although the option to upload a photo for a more personalized recommendation was available, most customers did not use it. Therefore, Desigual focused on evaluating the effectiveness of the recommended sizes through usage and return metrics.
The new tool not only increased customer interaction and reduced returns but also improved the overall customer experience on Desigual's eCommerce platform. Additionally, Desigual has developed the "Smart Catalog," which gathers detailed and qualitative data on customer preferences, positively impacting design and production.
The benefits of this innovation go beyond fashion, as the collected data also provides valuable insights for marketing and brand strategy. This helps Desigual better connect with its audience and more effectively tailor its products and marketing campaigns.
In summary, Desigual's size innovation, driven by technology and collaboration with startups like NaizFit, has significantly improved the customer experience and operational efficiency. In addition to solving the size problem, this strategy offers valuable insights for product development and marketing strategies, strengthening the connection between Desigual and its customers.
Javier Dolcet, CEO and Co-founder of Dawa, shares valuable insights during his presentation at LogiCommerce Connect about the evolution of the supply chain in the digital era. The following lines summarize the key points and disruptive strategies that have transformed eCommerce.
ECommerce has experienced exponential growth since its first transaction in 1977, with countries like China leading in online transactions. Consumer habits have changed drastically, increasing the proportion of online transactions and creating opportunities in emerging markets.
The expansion of eCommerce has complicated logistics, from inventory management to last-mile delivery. To address these challenges, companies like Privalia have adopted chaotic storage systems, routing algorithms, and robots to optimize product picking and storage. Additionally, they have implemented advanced sorting systems and different modes of transportation to improve delivery efficiency.
Consumer expectations demand fast, free, and accurate deliveries, which has put pressure on improving delivery promises and speed. Punctuality and reliability in deliveries have become crucial to maintaining a high level of customer satisfaction.
Returns management has also gained importance, requiring efficient processes and advanced technology. Multiple companies have developed technological solutions to enhance the return experience, considering it an investment in customer loyalty.
In this way, we understand that the supply chain for eCommerce is constantly evolving, adapting to consumer expectations and the complexities of the global market. Innovation, efficiency, and adaptability are fundamental in this evolution. As the sector continues to grow, these disruptive strategies will be key to maintaining competitiveness and meeting the demands of an increasingly demanding customer base.
