LogiCommerce is trusted by global enterprise brands and wholesalers, across industries
What happens when a platform with 25 years of experience in eCommerce decides to rethink what SaaS should really look like for brands that sell online?
This was the underlying question raised by Màrius Rossell, CEO and Founder of LogiCommerce, during his talk at The Last of SaaS in Barcelona, where he reviewed the evolution of the industry and explained why today’s models require a new way of thinking.
Contents
When LogiCommerce was founded in 1999, Shopify didn’t exist, Magento didn’t exist, and even many of the open-source platforms we take for granted today hadn’t appeared yet. The term SaaS wasn’t part of the technological vocabulary either—in those days, the industry spoke about ASP (Application Service Provider).
But the concept was the same: offering online software, without installations, with centralized updates and included maintenance.
In other words: LogiCommerce was already SaaS before SaaS was SaaS.
Throughout these 25 years, Màrius has seen the continuous transformation of eCommerce, the rise of global platforms, and the structural issues that still impact the profitability of brands.
Despite technological evolution, the market keeps repeating the same patterns:
Licenses, commissions, plug-ins, custom developments, external integrations… The accumulation of all these components affects brands’ operating margins and makes it harder to allocate budget to strategic areas such as marketing or expansion.
Most solutions in the market were originally designed for B2C models. Over time, they have added modules, add-ons, or patches to cover B2B—but there is no real integration that allows managing B2C and B2B with the same logic, in a single backend, and without friction.
Many SaaS platforms operate as closed environments, offering limited flexibility to customize processes, connect to external systems, or scale without constraints. When brands need true freedom, they often end up migrating to open-source ecosystems, losing the benefits of SaaS.
This led LogiCommerce to ask a crucial question several years ago:
What should a modern SaaS platform look like if it truly aimed to solve the real problems of eCommerce?
The answer took shape in 2018.
After two previous generations, LogiCommerce evolved into a third architecture built on several pillars:
But before diving into the technical aspects, Màrius emphasized one essential point.
The LogiCommerce BackOffice works as a window-based interface similar to Mac or Windows:
It is not designed only for technical teams, but for people who manage their online store every day.
This is where one of the most powerful—and least known—features of the platform comes in: multisite management and advanced segmentation.
LogiCommerce lets brands configure as many sites as needed (Barcelona, Madrid, Paris, New York…), and automatically assign each customer to the correct site based on:
This enables:
All without creating multiple stores or building complex structures.
Everything is managed from a single BackOffice.
To explain Headless architecture, Màrius used his favorite metaphor: the Rubik’s Cube.
In a cube, the internal core maintains the structure and controls all movement.
The external pieces can be moved, swapped, or reorganized without affecting the internal system.
That is LogiCommerce Headless:
However, LogiCommerce went a step further.
While traditional headless requires building the entire frontend from scratch, LogiCommerce’s hybrid model offers:
It’s headless for those who need it, and SaaS “ready-to-use” for those who prioritize efficiency.
One example Màrius shared was Carmina Shoemaker, where the configurator supports millions of variants across:
Despite the complexity, the system maintains:
All running natively inside LogiCommerce.
During the talk, Màrius also highlighted several brands using LogiCommerce in both models, many of them managing:
All from a single platform.
A unified approach that avoids duplicated architectures and drastically reduces operational costs.
The session concluded with a key message:
Brands need platforms that don’t impose limits—platforms that support their growth instead of slowing it down.
LogiCommerce was born as SaaS 25 years ago.
Today, it redefines what SaaS should be: flexible, hybrid, powerful, ready for both B2C and B2B, and supported by a unified BackOffice that allows managing everything from one place.
If you want to see how it works, you can request a demo from the LogiCommerce team.
