B2B innovation with a B2C approach: The role of LogiCommerce at Tres Grifería

Tres Grifería, is a B2B company that has positioned itself as a leader in the manufacture and marketing of high quality faucets for kitchens and bathrooms thanks to its focus on B2B innovation. Since 2022, it relies on LogiCommerce as its e-commerce platform.

With over 50 years of experience, Tres Grifería combines tradition and innovation, offering products renowned for their design and functionality. Their commitment to eCommerce has enabled them not only to maintain their market position but also to adapt to the evolving demands of the B2B sector.

At the Meet Commerce event in Barcelona, Xavier Leoz, CIO of LogiCommerce, and Lluís Campderrós, eCommerce Manager at Tres Grifería, shared how they transformed their business model by applying B2C strategies in a B2B environment.

What is LogiCommerce, and how does it help Tres Grifería?

LogiCommerce is a SaaS eCommerce platform tailored to the needs of both B2B and B2C businesses. With a focus on flexibility, customization, and scalability, it is the ideal solution for companies aiming to optimize operations and expand internationally.

LogiCommerce has helped Tres Grifería to:

• Centralize their international operations, managing multiple countries, currencies, and pricing structures from a single platform.
• Reduce operational costs by automating key processes.
• Optimize the experience for distributors and customers, simplifying ordering and personalizing business relationships.

Advanced and flexible management for B2B

LogiCommerce offers tailored solutions for the unique demands of B2B commerce, providing advanced tools that enable businesses to manage operations efficiently and personalize them to meet the specific needs of each customer and market:

• Custom roles and permissions: Detailed access controls based on hierarchies or functional areas.
• Pricing management: Custom pricing configurations based on customer, customer groups, countries, or purchase volumes.
• ERP synchronization: Real-time updates of inventories and orders, improving accuracy and reducing errors.
• User and group filters: Filters for pages, banners, category areas, blog content, shipping, and payments based on user, group, country, or region.

International scalability

Tres Grifería operates in multiple countries, navigating the complexity of serving customers with diverse languages, currencies, and local regulations.

LogiCommerce provides functionalities designed to simplify and optimize international operations, ensuring a seamless and efficient experience across markets:

• Multi-language system: Tres Grifería uses this feature to operate in 7 different languages.
• Multi-currency navigation and billing: Supporting 3 currencies, LogiCommerce adapts to market needs and streamlines international transactions.
• Multi-warehouse management: Synchronizing inventory across locations, such as warehouses in Spain and Poland.
• Tax configuration: Automating local tax compliance.

Tools to boost sales

LogiCommerce offers more than operational optimization tools; it also provides features that enhance commercial outcomes by increasing sales, building customer loyalty, and maximizing the value of every business interaction:

• Bulk orders and quick purchases: Allows customers to place large orders via Excel uploads or direct reference purchases. 
• Loyalty programs: Implementing systems like DROPS points, rewarding recurring purchases with discounts for future transactions. 
• Personalized promotions: Discounts tailored to customer profiles and behavior, maximizing conversion rates and average order values. 

Personalized customer area

Another of LogiCommerce's outstanding features is the creation of an intuitive and complete personal area, designed to enhance the customer experience and strengthen their relationship with the brand. This tool allows users to:

• View order history, including statuses and invoice downloads.
• Manage issues quickly and efficiently.
• Access loyalty systems like DROPS, redeemable for discounts on future purchases.
• Store important documents such as manuals or certificates in one place.
• Personalize the shopping experience with wish lists and preferences.

This personal area not only enhances customer autonomy, but also promotes customer loyalty by offering a simplified user experience.

Customer experience

LogiCommerce incorporates specific functionalities to optimize the B2B user experience, bringing it closer to B2C standards. These are some of the features of LogiCommerce, which are already being used by Tres Grifería in its eCommerce:

• B2C style look & feel: Attractive and intuitive visual design that enhances the browsing and shopping experience.
• Advanced product customization: Adaptation of products according to the specific needs of each customer.
• Products on demand: Possibility to configure and order customized products directly on the platform.
• Recurring orders: Facilitates scheduling of recurring purchases for greater convenience and efficiency.
• Intelligent predictive discounts: Automatic application of discounts based on purchase history and customer behavior.
• Facilitation of mass purchases: Specific tools to manage large volumes of orders without complications.
• Dynamic basket calculation: Prices calculated in real time considering applied discounts and specific configurations.
• Direct purchase by reference: Simplify orders through quick references or massive upload of products from an Excel file.
• B2B caché: Improves speed and user experience for repetitive operations and frequent queries.

LogiCommerce also provides standout B2B functionalities:

• Related Products: Automated product recommendations to increase average order value.
• Purchase Grid: A matrix view to streamline the selection of product combinations, such as sizes and colors.

Digital transformation results with LogiCommerce

as LogiCommerce helped us increase revenue? Indirectly, yes!” By integrating LogiCommerce as their eCommerce platform, Tres Grifería has expanded its user base, which, in turn, has led to higher revenue

Lluís Campderós, eCommerce Manager at Tres Grifería

This transformation begins with attracting more users, thanks to an optimized customer experience and personalized marketing strategies. Increased user engagement drives longer interactions with their online store, resulting in more sales powered by smart promotions, simplified purchasing processes, and a user experience that fosters loyalty.

This cycle demonstrates how a well-executed strategy and the right eCommerce platform can transform a B2B company’s performance.

Want to learn more? Download our B2B eCommerce Guide and discover how to transform your business strategy. If you'd like to learn more about LogiCommerce, feel free to contact us and share your project!