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Find the perfect B2B platform to boost your online sales

11/05/2023
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In the increasingly digital world we live in, having a B2B eCommerce platform can be the key to success for your business. This tool will allow you to reach a larger audience and sell your products or services more efficiently.

However, choosing a B2B eCommerce platform is not an easy task, as there are many options and factors to consider. But, before we start, let's tell you a little bit about LogiCommerce in case you don't know us yet. LogiCommerce is a unified Headless B2B & B2C eCommerce software in SaaS mode for growing companies and large organizations. Throughout this article, you will get to know us a little more and you will be able to see for yourself whether it is the eCommerce solution you are looking for to digitize or migrate your B2B business.

In this article, we will guide you through the key steps to find the best B2B eCommerce platform for your business.

Define your business objectives and platform needs

Before you start looking for the ideal platform, it is crucial that you define your business objectives and specific platform needs that are right for your business. Before making any investment, you should answer key questions such as what products or services do you offer, what market do you want to reach, do you need a platform that integrates with other systems and tools you already use in your business, and do you need a platform that integrates with other systems and tools you already use in your business?

Understanding your business needs is a critical step as it will help you choose the B2B eCommerce platform that is right for you. For example, if you are starting a small business, a simple, low-cost platform that has an easy-to-use interface may be best for you.

Knowing your goals and needs will also allow you to set a realistic budget for the platform. A more complex and advanced B2B eCommerce platform will offer you more features but may also be more expensive. Remember that while your budget is important, you should also make sure that the platform meets your specific needs and anticipates the needs of your customers as your business grows.

Overall, understanding your business goals and needs will allow you to make informed decisions and prevent you from wasting time and money on options that are not right for your business.

Each B2B eCommerce platform has unique features and functions. It is important that you select the platform that meets your specific needs. Some of the key features you should look for include:

Key platform B2B features

Each B2B eCommerce platform has unique features and functions. It is important that you select the platform that meets your specific needs. Some of the key features you should look for include:

  • Hosting and security: make sure the platform is secure and has a good hosting service to avoid access issues or crashes.
  • Payment functions: The B2B eCommerce platform should offer accessible, reliable and secure payment functions for your customers.
  • Integrations: Verify that the platform integrates with the product storage, invoicing, accounting and data management systems and programs you already use in your business, to keep everything centralized.
  • Technical Support: Make sure the platform has a good technical support service to solve your doubts or inconveniences.
  • Customization: The platform should allow you to customize both the design of your online store and the functions, to adapt to the needs of your business.

Founded in 1999, LogiCommerce is the Headless eCommerce solution for growing businesses and large organizations that offers state-of-the-art technology through a fully unified B2B & B2C platform. 

LogiCommerce is delivered through an innovative two-service architecture, SaaS and PaaS. The Core in JAVA is delivered on a multi-tenant SaaS architecture, which provides increased robustness, non-disruptive upgrades and high scalability. And the Front-end is delivered on a single-tenant PaaS architecture, offering greater flexibility to customize the design of an online store with greater security.

With over 200 native features, a highly intuitive BackOffice, real-time integrations with third-party solutions, a globally scalable infrastructure, regular updates, 99% minimum uptime with SLAs and 24/7 support, among many other things, LogiCommerce becomes one of the most affordable platforms on the market.

Thanks to our transparent pricing policy, with no hidden costs or transaction fees, you can reduce technical debt and keep your TCO to a minimum. World-renowned brands such as VW, GAP, Audi, eseOese, Munich, Nestlé and IMC Toys already use LogiCommerce.

User-friendly BackOffice

Having a platform that offers a user-friendly BackOffice is crucial for the success of any eCommerce.

A good eCommerce platform should simplify online store management so that online business employees don't waste time on administrative issues but on what really matters: building their brand and meeting sales goals.

In addition, a platform with an intuitive and efficient BackOffice also contributes to the reduction of errors and increases productivity, allowing business owners to make better decisions and achieve better results.

LogiCommerce BackOffice is a tool that allows you to manage your online store effectively from a single Control Panel. It features an intuitive and easy-to-use interface, which helps you simplify the management of your online store. It also includes sales analysis tools to better understand the performance of your online store.

B2B Platform Features

It is important to consider the functionalities you need the platform to have. Think about the specific needs of your business, such as a secure checkout process, an integrated shipping system and the ability to integrate with other tools you use in your business.

Consider whether the platform offers features such as order tracking, marketing tools and data analytics to help you monitor your online store activity, and make sure these features meet your business needs. It's also advisable to look for a platform that offers customization options, allowing you to create an online store that fits your brand's design and aesthetic.

LogiCommerce is one of the eCommerce platforms with a wide variety of features designed to meet the needs of B2B businesses. These functionalities seek to enhance the online buying and selling experience, allowing customers to have greater control, flexibility and customization in the buying process. Here are some examples:

  • List Pricing Policy: Configure rates based on customers or customer groups and countries or areas.
  • Customized Catalog per User Group: Sets the product catalog based on customer or customer groups.
  • Smart Predictive Discount: Increase your sales by informing the customer which products are required in their basket to qualify for a promotion.
  • Bulk Purchases: Let your customers buy quickly from a list of products for each category, brand or campaign.
  • Pricing policies: Define product prices by ranges calculated according to the percentage of variation, general price or specific customization.
  • Minimum Order Quantity: Sets minimum and multiple order quantity based on customers or customer groups.
  • Repetitive Order Processing: Facilitate the ordering process with maximum efficiency and allow your customers to repeat previous orders with a simple click.
  • B2B Payment methods: Configure multiple payment methods and assign them according to customer or customer groups.
  • Geolocation Pricing: Set specific prices based on the customer's geographic location.
  • Sales Agent Management: B2B access to sales agents so they can place orders for their portfolio customers.
  • Campaigns navigation: Capture new customers through a navigation in your eCommerce only for promotions, discounts and active offers.

Total Cost of Ownership

The cost of a B2B eCommerce platform can vary considerably. You will need to research what pricing plans the platforms you are interested in have so that you can find an option that fits your budget. It is important that you have a good understanding of what each plan includes, so that you are not surprised by additional costs later.

At LogiCommerce, we offer a completely transparent pricing policy, with no hidden costs or transaction fees. In fact, all LogiCommerce prices are published on our website.

Conclusion

Finding the ideal B2B eCommerce platform can be a challenging task, but if you follow these key steps, you'll be one step closer to finding the perfect platform for your business.

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