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Top 6 eCommerce challenges and how LogiCommerce helps you overcome them

19/01/2023
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Before taking the leap and investing in an eCommerce platform, it is important to be aware of the challenges involved when launching an online store.

Developing an eCommerce store requires an in-depth planning and strategy, and it is quite important to do a thorough research on different eCommerce platforms and its characteristics to select the one that best suits the requirements and needs of your business in both short and long term.

In this article, we are going to mention the 6 main challenges that any eCommerce platform should deal with, and how LogiCommerce overcome each of them.

Scalability

Scalability in eCommerce is very important, since more traffic naturally means more customers and orders. A platform that can be automatically upgraded and expanded will be especially useful when expanding your business if you need to support more customers, products, payment methods and other elements of your online store. This will ensure that the success of your business does not depend on drastic changes and costly upgrades of your eCommerce platform infrastructure.

In this way, we understand scalability as a key component through which business owners can achieve a greater return on investment without falling into the trap of being constrained by technology.

LogiCommerce offers the best performance, expertise and reliability you need to power your eCommerce store. LogiCommerce Elastic Cloud is designed to be one of the most flexible, fast and secure environments available today, and provides a scalable computing capacity that allows you to increase or decrease your eCommerce capacity automatically.

The technical platform is based on an automatic scaling system for both Front-end and Core, which allows to increase volumes and speed during traffic peaks.

Besides delivering a global infrastructure, LogiCommerce guarantees high security standards with continuous data protection and backups, including 24x7 monitoring for all our worldwide locations with:

· Data protection

·Performance Monitor

· Web Application Firewall

· DDoS Protection

· Automatic Backups

Native functionalities of an eCommerce platform

What is your business model: B2B? B2C? B2B2C? Undoubtedly, the selection of an eCommerce platform will also depend on the model and the functionalities it needs to offer a unique customer experience.

Relying on an eCommerce platform that provides you with a large number and variety of functionalities is essential to take advantage of any business opportunity and have a proactive approach.

LogiCommerce is a Unified B2B & B2C eCommerce platform that allows you to choose from over 200 native features to enhance the capabilities of your online store.

Some of the most important general features of LogiCommerce:

Multi-currency System: Define prices, discounts, shipping and payment methods in multiple currencies.

Multi-lingual eCommerce: Displays multiple languages according to country and culture.

Multi-shipment System: Generates multiple shipments of an order based on different logistic criteria.

Multi-Invoicing Company: Create multiple companies, and invoice your customers based on their location.

Some of the most outstanding B2B features of LogiCommerce:

List Pricing Policy: Configure rates based on customers or customer groups and countries or areas.

Customized Catalog per user groups: Configure the product catalog according to customer or customer groups.

Sales Agent Management: B2B access to commercial agents so that they can place orders for their customers in their portfolio.

Bulk purchases: Allows your customers to quickly purchase from a list of products for each category, brand or campaign.

Repetitive order processing: Allows your customers to repeat previous orders with just 1 click.

Some of the most outstanding B2C functionalities of LogiCommerce:

Product Comparison: Allows your customers to compare products by qualities, features and ratings.

Multi-Warehouse inventory management: Allocate inventory between multiple warehouses and accurately track items in stock for all your channels.

Customized discounts: Configure different types of discounts: free shipping, percentage of total, fixed amounts, gifts, unit-based discounts, NxM,….

Pre-order products: Enable the purchase of products at launch that are not yet available and automate the ordering process according to your business rules.

Logistics centers: Assign your warehouses to different logistics centers to efficiently manage your shipments.

BackOffice

The BackOffice is the center of any eCommerce company's operations, so it is essential that it is well organized. From this place, many of the internal tasks of an eCommerce company such as customer service management, order tracking, financial reporting and inventory management, are daily handled by the company. The BackOffice staff ensures that the eCommerce platform runs quickly, securely and efficiently so that customers can feel confident when shopping online.

As we can see, it is an essential part of an eCommerce platform that handles most of the daily operations that exist behind an eCommerce, so the simpler and easier it is to use, the better.

One of the most outstanding elements of LogiCommerce is precisely its BackOffice, very intuitive and easy to use available in 3 languages: English, Spanish and Chinese. It allows you to reduce the time you spend managing your eCommerce and it enables you to manage multiple channels from a single Control Panel. Moreover, the learning curve is very short, so adapting to it is very easy.

Cross-border with an eCommerce platform

Cross-border eCommerce allows companies to cross borders at a much more affordable cost. Selling products to new markets and customers breaks down geographic barriers and drives global growth by shortening time to market and taking advantage of any business opportunity.

For this, it is important to have an eCommerce platform that allows you to adapt the content of your online store and the main settings such as language, currency, payment methods and logistics management, among others, to each market.

With the evolution of the digital environment and new technological advances, cross-border eCommerce is becoming an essential requirement for any company wishing to expand abroad.

LogiCommerce is the eCommerce software designed to grow your business in a much more flexible, reliable and secure environment. It adapts content by market, offers personalized and localized shopping experiences, provides multiple payment methods, connects with international carriers, optimizes your SEO, customizes multiple campaigns, and integrates your eCommerce easily with any other system such as ERPs and CRMs, among others.

As it is a Headless platform, you will be able to create multiple Front-ends in your different sales channels and manage your online sales in different countries from a single Control Panel.

All in all, LogiCommerce is ready for international markets with data centers in most parts of the world. Build and grow your eCommerce through an elastic scaling system with a minimum uptime of 99% guaranteed with SLA.

TCO of an eCommerce platform

Total cost of ownership is an important factor that should always be considered when choosing an eCommerce platform. This concept takes into account the initial and operating costs associated when using an eCommerce softwar. This includes software licensing, implementation costs, integrations, plug-ins and extensions, hosting, security, support, upgrades, maintenance and possible unexpected costs.

Considering the TCO of different platforms will help you take a more informed decision on which software to choose based on your budget and the needs of your business in both the short and long term. Additionally, it will allow you to know the estimated cost, and prioritize investments in order to correctly define your strategy from the beginning.

With this, we understand that not taking into account the TCO estimation before selecting an eCommerce platform can result in significant losses. On the contrary, doing so will allow you to choose an eCommerce software that can grow in the same direction as your business, covering its needs for a long time to come.

LogiCommerce's solution will allow you to reduce technical debt and ensure a great return on investment while keeping your TCO to a minimum.

Integrations

eCommerce integrations play an important role in any company's ability to optimize the core processes, streamline operations and increase efficiency.

Keeping your data synchronized between your eCommerce platform and other existing management systems can help you accelerate your entire sales process. eCommerce integrations enable a unified and consistent user experience for customers, as well as provide easy access to up-to-date order and invoice information, stock levels, customer data and catalogs. A reliable eCommerce platform must be able to interface with multiple third-party solutions, such as order management systems, enterprise resource planning, warehouse management tools, or any other.

LogiCommerce is a highly customizable platform that integrates seamlessly with third-party solutions, can be deployed in any environment, and it is supported by a large network of LogiCommerce experts ready to help you.

Synchronize with your ERP, CRM or any other real-time application with maximum security and seamless communication. Optimize your core processes and increase efficiency by synchronizing your inventory, orders, customer data, promotions and shipping details.

With a Headless architecture, you will achieve greater flexibility and a higher level of customization as there are fewer limitations in terms of design, upgrades and integrations. This will give you a huge competitive advantage since you can update and modify the Front-end and Back-end without compromising the proper functioning of the system. In addition, you will be able to do so with a much lower workload, thus creating a seamless and connected shopping experience across all your sales channels.

To sum up,

There are currently more than 500 eCommerce platforms. Make sure you go for the one that really understands your business project, and knows how to meet your needs in the long term. Taking into account scalability, native functionalities, an intuitive BackOffice, internationalization, total cost of ownership and integrations with third-party solutions, will allow you to make a much better decision.

If you already have an online store, and you are thinking of migrating your business to another eCommerce platform, here is one of our articles about Replatforming that may interest you. If you don't have an eCommerce yet and you would like to launch your online business, you can contact us without commitment and let us know about your project!

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