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Expand your brand: How to globalize your business through eCommerce

21/04/2023
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In the digital age, geographic barriers are rapidly disappearing. Thanks to the expansion of eCommerce, owners can now expand their businesses and sell online to consumers around the world.

For entrepreneurs who want to expand their brand globally, eCommerce can be a powerful tool to achieve this. LogiCommerce is a Headless eCommerce platform that offers powerful features to help you sell internationally with a local focus, including multi-currency navigation, multi-language eCommerce, multi-site billing, currency converter, multi-currency payment systems, multi-domain, tax configuration, multi-currency billing, country locking, country customization, Geo IP and geolocation pricing, among others.

Here we show you how you can expand your business through eCommerce.

Research the markets you want to expand into

Before you start selling your products online in new markets, you should thoroughly research the markets you want to expand into. It is important to consider aspects such as culture, buying habits, legal requirements and the tastes and preferences of customers in each country.

Customers in different countries have different cultural beliefs and their buying preferences vary according to their cultures, buying habits and customs, so you must be sure that there is sufficient demand for your products in the markets you want to reach.

It is also important to consider logistical barriers, such as shipping times and additional shipping costs, if necessary. In addition, you should also consider the specific regulations and laws of the destination country, such as import taxes, import restrictions and labeling requirements.

Market research should also include analysis of the competition and current market trends in each country of interest. You can use market research to find any gaps in the market that will allow you to stand out from others by offering products and services that are unique and valuable to consumers.

For this reason, before you embark on global expansion, it is important that you identify the markets in which you want to operate. Research the culture and buying habits of your potential consumers in different countries. Make sure there is sufficient demand for your products in those markets and consider the logistical and regulatory implications that come with operating in each location

Tailor your website for your target markets

Once you have researched the markets you want to expand into, it is important to tailor your website for each of them. Your website needs to be designed and organized in such a way that your potential customers can easily navigate it and understand the content in their local language.

The adaptation will start with the translation of your website content. It is important that the content of your site is available in the language of the market you want to target. Therefore, you should consider hiring professional translators or using online translation software to ensure the accuracy of the content in the local language.

In addition to translation, you should adapt the structure and design of your website to suit the needs and cultural preferences of your potential customers. For example, the design of your website in the U.S. market may not work for customers in Japan or China. Focus on details such as layout, font size and images to ensure that the website is aesthetically appealing and accessible to your customers.

It is also important to adjust your product offering, depending on the market. Certain products may not be in demand in some countries, while in other countries there may be additional products that consumers expect to find. By offering specific products for each local market, the likelihood that your potential customers will find something that interests them increases.

Finally, you should consider shipping and payment logistics, as customers in different countries may have different expectations for these features. Offering different payment options is another way to tailor your website to meet the needs of your target customers, ensuring a smooth and intuitive shopping experience.

In general, adapting your website to the cultural and linguistic needs of each market is crucial to the success of eCommerce in each target country. Once you have adapted your website according to the expectations of each market, you will be in a better position to expand and grow your customer base worldwide.

Design market-specific marketing strategies

As we have already seen, each market has its own culture, preferences and buying habits, so it is important to craft a marketing strategy that reflects and meets the unique needs of consumers in that market. Marketing strategies that work well in one market may not be effective in another.

First, you must understand your audience in each target market. What marketing channels do they use most? What messages resonate with them? When is the best time to reach them? By answering these questions, you will be able to tailor your marketing efforts effectively to the needs of each market.

Social media is a valuable tool in your online marketing strategy. Just like your website, it is important to tailor your social media marketing campaigns for each market. Use the relevant social media platforms and communication channels preferred by consumers in each market. You should also create and publish relevant content tailored to the language and trends in each market.

In addition, there are also different marketing tactics that are preferred by different markets. For example, in some markets, influencer marketing is a very popular and effective tactic, while in other markets, shoppers may rely more on other channels such as opinion leaders or recommendations from friends and family.

Ultimately, adjusting channels, messaging and content according to each local market will allow you to create a highly effective marketing strategy tailored to meet your customers' needs and stand out from the competition.

Leverage social media to reach a wider audience

To maximize results, it's important to select the right social media platforms for your business. Major platforms such as LinkedIn, Facebook, TikTok, Twitter and Instagram have the most users, but there are also many smaller platforms that allow you to segment your marketing campaigns for more specific audiences.

Once you've chosen your platforms, you should create relevant content that reflects the culture of each target market. This includes language (e.g., publishing translated content) as well as the tone and subject fields preferred by local consumers. Interesting and authentic content builds brand loyalty and helps you connect emotionally with your overseas audience.

Also, as we mentioned in the previous point, do not neglect the promotion and dissemination of content through locally relevant Influencers. Collaborating with them will allow you to reach your target audience accurately. While this always requires financial investment, if done correctly, it will have a significant return on your investment (ROI).

So, we understand that social media offers great potential for attracting customers internationally: from tailoring content to using locally relevant promoter channels. Tapping into this potential will help you expand your brand and reach new markets internationally.

Offer a product catalog according to the different countries

To expand your business internationally requires you to have a clear and deep understanding of the foreign market to offer your customers the best possible experience. This means tailoring your product catalog to each market: from offering a wider selection of items based on their geographic location to customizing prices to exceed local expectations.

Before attempting to expand globally, it is important to determine which products meet the needs of your target market. Carefully evaluate your current line and consider which products are most popular with the target audience you want to reach. For example, you could offer a wider range of sizes or colors for fashion items or tailor your selection to local tastes in style and quality.

You should take local eCommerce laws into account when defining your catalog: it is important to comply with national regulations on proper labeling and consumer protection. In addition, some areas may include specific taxes for certain goods, so you should carefully consider whether any preferential treatment is in place before choosing which products to offer.

It is also important to pre-select the right suppliers for each target market and use them to prepare your overall balanced portfolio. You may need to partner with a local distributor or even hire dedicated employees to manage external supplier relationships. If you can establish good business practices and perform product quality checks, you will do very well in the foreign market and get a positive experience from your customers on a global scale.

In short, offering a balanced portfolio that meets the needs of your target market is critical to your international success. By doing so accurately, you will maximize your ROI and build lasting relationships with your customers internationally.

Ensure excellent customer service in every market

Customer service is key to successfully expand your business: foreign consumers are aware that you are operating from another country, so they have higher expectations of your service. To achieve the best level of customer satisfaction, you must provide excellent service in all the markets you are targeting.

One of the main components of customer service is language. Providing bilingual support allows you to provide the best possible experience for foreign customers. This includes not only learning the local language but also becoming familiar with their culture and idioms to better understand their needs. In addition, offering phone support allows the customer service team to respond directly to urgent questions or concerns before they are posted online.

It is also important to ensure localized content on your site with regional blocking to avoid geographic issues related to digital distribution. This will allow people located outside the official geographic area to access the products and services offered without problems. If there are issues with international shipping, you should be able to provide viable alternatives where possible to reduce frustration among your potentially loyal customers.

In addition, maintain open communication with diverse global audiences to build long-term relationships and loyalty: from monitoring comments and concerns on social media and responding to them as quickly as possible to building stable, long-lasting relationships with your customers.

So, it's clear that eCommerce can be an opportunity to effectively globalize your business and grow your brand internationally. By following these strategies, you can ensure that your brand adapts to diverse international markets and achieves global success.

Easily adapt to the unique needs of each market with LogiCommerce!

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