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eCommerce Trends for 2022

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The eCommerce sector is fast-moving and has grown a lot in the last two years due to the appearance of COVID-19, so new eCommerce trends have appeared. During this time, companies had to adapt rapidly to a new reality, in which opening an online store was the only option to survive for most merchants.

Due to the closure of physical stores during the pandemic, Online Sales grew exponentially and they are expected to increase even more. Therefore, to thrive these new challenges and opportunities, companies need to adapt to new trends and new business models.

If COVID-19 has taught us anything, it is that we cannot predict the future and we basically need to be prepared for anything. Nevertheless, we were able to identify 10 eCommerce trends that will play an important role in 2022.

Social Proof

Social proof is a technique that is already used in digital marketing and will continue to have a good place for a long time to come. It's based on taking advantage of positive experiences and good opinions of consumers towards a brand to attract new customers.

Normally, people are constantly looking for the right decision that tells us that we are following the right path, so we often look at what the majority is doing to feel that we are doing it right and this makes us feel more confident.

For example, when we are walking down a street full of restaurants, looking for one to eat. Before sitting down to eat, people tend to look at various things such as what is on the menu,the prices, what it looks like, etc. But, in addition, as a general rule, we tend to sit in those where we see more people since it gives us more confidence that the food, the customer service, and the price will be better in these restaurants. That is a clear example of social proof.

There are different types of social proof depending on the customer's opinions like the reviews, the photos, and videos that users insert about the product they have purchased, testimonials, influencer ratings, success stories, awards, numbers, etc. As we can see, many aspects make up this technique, and it is very useful to build trust and credibility in the eCommerce sector.

The usefulness of this technique will offer different benefits to your brand such as:

· It improves your positioning.

· You will know how satisfied your customers are with your company.

· You can save on other marketing strategies.

· It generates trust and credibility.

· It tends to increase sales.

· You can counter possible objections.

Live Stream Shopping

It refers to live transmissions, which are currently widely used by brands in different social networks such as TikTok and Instagram. It's a tool that generates a lot of confidence in consumers when they have to decide where to buy a product. Humanizing a brand offers great credibility to users.

It's a great opportunity to convey the philosophy of a brand, explain in detail the features of a product, show its benefits, solve doubts of the connected users, etc.

When a brand talks about a product in a live stream, the goal is to give arguments and personal opinions so that the user who is watching the live stream has more reasons to buy the product. Therefore, as we can see, through the use of influence, certain products are promoted to increase sales, increase trust, and attract more customers.

It's not only the brands that usually do this type of strategy, but also the influencers who collaborate with a brand since, in this way, their followers (which are usually larger than those of the brand itself) will connect into the live stream video. This way, the brand will get more visibility and notoriety. Often the option is to make a shared live broadcast between both to make the most of the time available to them, creating good influence and generating the best content to make the purchase happen.

Content Commerce

Brands are trying to digitize their customers' online experiences much more, so one of the things they can do is generate more content.

Most of this content is usually generated through the brand blog, where they take the opportunity to write about those topics that are interesting for the users and that they may consult before buying a product or service. It's important to achieve quality content.

In addition, you can also generate a FAQS section, where the most repeated questions by consumers are incorporated so that those who have the same doubts can consult them instantly in this section and solve all their doubts.

It's also very important to take care of the photos and descriptions of the product you want to sell because small details show what a brand is really like.

Finally, social media is where brands tend to create most of their content to engage with their followers and to reach more users. They use these spaces to talk about new products, promotions, success stories, prizes, job offers, etc. Social networks are still booming, so it’s very important to be within their reach.

Content is the basis of any customer experience, user relationship, and trust generation, so your brand should take into account this concept that will surely be one of the trends for 2022.

Social Media Shopping

This concept is nothing new, but more and more tools and functionalities are appearing to encourage this type of purchase. It refers to the purchase of products and services through social media channels. Currently, most of the population has access to social media and spends a great deal of time on them so brands are and will continue taking advantage of this type of application to offer products according to the target audience they are targeting.

Channels such as TikTok, Twitter, and Instagram have already incorporated this tool into their platforms, and it's really useful for users as they can access the items they want from the same place where they spend most of their time. Therefore, as a brand, you are facilitating the purchasing process.

So far, for example, direct links have been incorporated into Instagram (stories and posts in the feed) to make it easier and quicker for the user to access their purchase. Brands should start incorporating these tools to increase sales, credibility, brand awareness and reach new customers.

More customization

Users are looking for a unique and highly personalized shopping experience, so businesses will have to adapt to offer them what they need. To achieve this, we will have to provide the consumer with a personalized treatment and the ability to customize the product they want to buy: cars, jewelry, glasses, clothes, shoes, etc.

As a brand, being able to offer your customers the product they want and need is a great opportunity in the market. It will also be a distinctive feature between those companies that sell more or less the same.

In the end, the consumer should be the center of any strategy in any business. The concept of Human-Centric Marketing is based on putting the consumer as the focus of the business. The personalization of the product, the personalization of a unique shopping experience, the personalization of content, chatbots, … All of these factors create a better experience that your customers will value.

Sustainability in eCommerce

Sustainability is an issue of great importance today for most of the rising generations and will be a distinctive element among companies. Many companies in the market, in any sector, are already adopting measures to promote sustainability, such as discarded plastic packaging, building products with reused and reusable material, using biodegradable packaging, etc.

Those who don't try to take care of the planet will be gone over the years. Brands that sell sustainable products or collaborate with sustainable organizations will be very well accepted. Consumers are increasingly aware of the need to respect the environment, so they will be more selective when deciding which brands to buy from and where to buy them, depending on their impact.

There are many measures you can implement in your business to make it more sustainable and even environmentally friendly.

Vintage and second-hand graphic designs

Nowadays, everything that was fashionable in the past is coming back. Vintage style and second-hand items are two trends that occupy a great place nowadays.

As we all know, many of the things that have an antique look are appealing to the consumer as they connect emotionally and can bring back times in their lives when x item was a real trend in the market. This happens with gadgets, clothing, footwear, furniture, etc. All these old items are coming back into fashion, and that is why brands should start adopting second-hand products again to offer them a second use and extend the life of their products.

This trend is very much connected to the previous point: Sustainability. Offering second-hand products reduces the production of new products and offering products that are made from reused materials is going to play an important role in the coming years since customers are starting to give more value to this concept.

Headless eCommerce

Headless eCommerce is the concept that is used to define a new way of understanding e-commerce.

This new eCommerce architecture is based on the idea of separating (decoupling) the logical or administrative part of an eCommerce from the storefront (the visible part for your customers). An API (Application Interface Program) allows the exchange of data and information between the Front-end and the Back-end in real time.

This way, the Front-end and Back-end work independently and this can generate an end-to-end omnichannel experience across all devices.

Foreign supply crisis, increase in local and 0 km (proximity)products

Due to three different aspects, many businesses have suffered shortages in raw materials and products from Asia. Some of the many affected by the supply crisis are, for example, the automotive sector, the technology sector, or the bicycle sector.

The three aspects that currently represent a supply crisis are as follows:

· The global pandemic: a disease that hasn't come to an end.

· Uncertainty: not knowing what is going to happen has caused a standstill in many businesses for fear of investing in something that maybe won't succeed. COVID-19 has had a very negative impact on the economy.

· The logistical bottleneck: for the majority of the sectors

Therefore, companies must find a solution, such as implementing a reservation system so the customers can book their product in advance and know that the reservation has been made successfully. Another effective solution would be to incorporate local and/ or proximity products. This way, we can avoid logistical problems, support small businesses and consider sustainability as well.


The Metaverse refers to a virtual world where you can access through a set of devices that will make you feel that you are really inside it. The goal is to make the person behind the screen feel that they are in an alternative reality where they can do everything they usually do in real life, but without leaving their room.

The users of this metaverse can interact with each other in a much more realistic way than they did before. Through the metaverse people can for example create avatars, build and/or buy virtual homes, hang out with other avatars, play games or go shopping.

Being able to make purchases virtually but as if you were in a physical store, is the reason why we introduce the metaverse as one of the trends of 2022: MetaCommerce. It represents a virtual world much closer to the concept of physical shopping, where you can enter virtual stores and shop articles as if you were in a physical store.

MetaCommerce still creates many doubts and there are still many uncertainties when it comes to questions such as, “How does it work? How will it affect my business? Is it the future? Should I invest in this technology? Do I have to adapt my business model? Etc. “

We will definitely keep you updated about this trend and its development. But one thing is clear, if this MetaCommerce succeeds, it will change the way of understanding eCommerce, humanizing the purchasing process even more.

So… What does this mean?

As we can see, we can conclude that all these trends have a common goal: Improving the customer experience by focusing all strategies on the customer and increasing credibility, trust, and brand awareness to increase sales.

Trends are changing very fast, and from one moment to another, a new trend may appear or some of them may become history. For this reason, brands should be very aware of what is in fashion, as this is probably what most of their customers are looking for. It's not necessary to incorporate all these trends at the same time, but it's important that you take them into account and that you can make a previous analysis of which ones are interesting for your business, and which ones can work according to your brand's objective and target.

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