How to find the best eCommerce platform for your cosmetics business

eCommerce has revolutionized the way companies sell products around the world. One of the sectors that has benefited from this trend is the cosmetics industry. Cosmetics eCommerce platforms allow companies to reach a global audience and leverage the power of social media and technology to expand their business.

In this article, we'll walk you through the steps you should take to find the best cosmetics eCommerce platform for your business.

Assess your business needs

Before looking for a cosmetics eCommerce platform, you need to be clear about what you are looking for on a platform. You need to evaluate your business needs and how the platform can help you grow your business. Some of the things you might want to consider include:

• Your budget
• Your sales goals
• The customer's shopping experience
• The platform's ability to customize the store
• Business analytics features
• Third-party integrations

Compare different eCommerce platforms

Once you have assessed your business needs, start looking at different cosmetics eCommerce platforms. There are many options available on the market, some offering more features than others.

It is important to compare different platforms before deciding on one. Some of the things you might consider in your research include:

• Price and subscription plans

Make sure you choose an affordable option that fits your budget and needs.

• Ease of use

Look for an intuitive, easy-to-use platform that doesn't take too much time or effort to implement.

• Payment options

Make sure the platform offers a variety of payment options for your customers and assess whether there are additional costs for processing payments.

• Security features

Look for a platform that offers security measures to protect your customers' personal information and payments.

• Performance and loading speed

It is important that the platform has fast and secure performance to ensure that your customers have a satisfactory shopping experience.

• Store customization features

Evaluate the platform's ability to customize your online store, and make sure it aligns with your company's branding.

• Business analytics features

Look for a platform that allows you to track and analyze data in real time to generate valuable information about sales trends, customer behavior, and more.

• Third-party integrations

It is important that the platform can integrate with other applications and tools you may need, such as social networks, accounting software, marketing tools, among others.

• Customer support and help resources

Look for a platform that offers a good customer support service, either by chat, email or phone. It is important that you can solve any technical problems that arise quickly. Also, check if the platform has helpful resources and guides to assist in the setup and operation of the online store.

Analyze user reviews

Now that you've narrowed down your options to a few eCommerce platforms, it's important to see what other users have to say about them. Read user reviews and testimonials to get a more detailed look at the platform.

Look for honest reviews that talk about the positive and negative aspects of the platform. You can use third-party review websites, such as G2, Capterra or SourceForge, to get an overview of user feedback.

LogiCommerce, the solution for your cosmetics eCommerce

Here are 8 reasons why you should choose LogiCommerce:

More than 23 years of experience

At LogiCommerce we have been sharing our knowledge in the eCommerce sector for more than 23 years with offices in Barcelona, Madrid, Hong Kong and Shanghai. Since 1999, we have helped more than 700 B2B and B2C companies around the world build and grow their online business.

Headless eCommerce

At LogiCommerce, we offer cutting-edge technology with Headless eCommerce, allowing brands to separate the Front-end from the Back-end for greater scalability, flexibility, security and freedom in development and experimentation with fewer constraints.

In addition, we have an innovative two-service architecture: SaaS and PaaS. Our JAVA Core is delivered through a multi-tenant SaaS architecture that provides greater robustness, non-disruptive upgrades and scalability. On the other hand, our Front-end is delivered through a single-tenant PaaS architecture to offer greater flexibility in customizing the design of the online store with greater security.

Ultra intuitive BackOffice

What our customers highlight most about LogiCommerce is the ultra-intuitive and easy-to-use BackOffice. It allows you to manage any eCommerce from a single Control Panel, with features such as Drag & Drop and Multi-tasking, which help you significantly reduce the time spent managing the platform.

More than 200 native B2B & B2C functionalities

At LogiCommerce we offer more than 200 high-end native B2B and B2C features to create engaging and personalized shopping experiences on any device and from anywhere.

Here are some of the most outstanding functionalities for the cosmetics industry:

• Wish List: Gives users the option to add products to a wish list.
• Advanced Promotions Management: Increase your eCommerce sales with personalized discounts, product combination discount, automated discount codes, discount on base price, conditional promotions, advanced product segmentation, and more.
• Commerce blog: Stimulate the growth of your eCommerce, build customer loyalty, cross-sell and increase your SEO authority. Access to different functionalities such as publication timing, related products, categorization and tagging, searchable, RRS segmentation, and others.
• Banner Management: Create, manage and set a click limit for your banners in any area of your eCommerce.
• Affiliate System: Increase your sales through your network of KOLs and Influencers and monitor the orders generated through them with features such as Affiliate Management, Affiliate Commissions and Affiliate Product Management.
• Product Bundles: Easily create product packs by simply dragging and dropping and set fixed prices or discounts.
• Gift Configuration at Checkout: Offer gift wrapping and add a message to your purchases.
• Free Shipping: Set shipping costs as free from a specific value and increase your conversion rate.
• Loyalty system (Points): Increase the loyalty of your customers, both current and new, rewarding them for any purchase and/or any other action they perform on your eCommerce platform. Access to features such as Multi-Loyalty Program, Shopping Points, Points History, Points Editing, Points Notifications, and others.
• Campaigns Navigation: Capture new customers through a navigation in your eCommerce only for promotions, discounts and active offers.
• Pre Order Products: Enable the purchase of products on launch that are not yet available and automate the ordering process according to your business rules.
• Shop by brand: Give brands their own landing page with their own navigation.
• Video Content: Incorporate videos from YouTube, or other platforms to complement your product information.
• Social Sharing: Add links from Facebook, Instagram and other product sharing platforms.
• Product Duplication: Easily duplicate products to set up new products with a specific set of attributes.
• Product Review Display: Allow customers to leave comments, product ratings and reviews about your products to boost your brand.
• Multiple Images: Add multiple images per product and show all kinds of detail

Globally auto-scalable infrastructure

LogiCommerce has a globally auto-scalable infrastructure that offers high security standards and a minimum uptime of 99% with SLA. As a SaaS platform, we manage invisible and instant updates in the background to ensure you always enjoy the latest technology without interruption.

Integrations with third-party solutions

LogiCommerce is a highly customizable eCommerce platform that seamlessly integrates with third-party solutions such as Marketing Automation tools, Artificial Intelligence, WeChat mini-programs, payment gateways and 300+ apps.

Transparent pricing policy

At LogiCommerce, we believe that great technology should be available to everyone. For this reason, we democratize Headless eCommerce platforms and offer a very powerful solution with advanced functionalities at a very competitive price. In addition, our pricing policy is completely transparent, with no hidden costs or transaction fees. All LogiCommerce prices are published on our website.

High security standards

LogiCommerce offers a global and secure infrastructure that guarantees data protection and continuous backups, with 24/7 monitoring.

Want to see the LogiCommerce BackOffice? Get an instant 5-minute Demo by filling out a simple form and accelerate the growth of your cosmetics eCommerce.